Chief Marketing Officer, Russia/US (remote)

Effectiff is a complete language services provider offering translation and transcription; interpretation services such as Over- the-Phone (OPI), video remote interpreting (VRI), American Sign Language (ASL); localization, website and document translation; consecutive and simultaneous interpreters and equipment rental for conferences and events; and full desktop publishing services in a multitude of formats.

Effectiff was first established in 1998 in Eastern Europe and is honored to be the official translation provider for the European Commission.

Effectiff is looking for professionals to fill the position of Chief Marketing Officer to join our senior leadership team to scale our digital marketing and lead generation efforts. If you are an innovative and experienced candidate who has a proven record to deliver marketing assets, you may be the right candidate for us.

Chief Marketing Officer

In this role you will be responsible for developing and implementing marketing programs based on the company's strategic goals. These responsibilities include coordinating, overseeing and implementing all aspects of the marketing and communications plan including: marketing, advertising, public relations, branding, strategic messaging, website development and special events planning.

This role’s primary function is Lead Generation for the sales team. This candidate will be developing and implementing strategies to help grow the company’s customer base and revenue.

Responsibilities include (but not limited to):

- Develop and implement a research-based strategic marketing and communications program for Effectiff services promotion, participation in the business plans development and Marketing department creation from «0»

- Build multichannel campaigns (inbound and outbound) that align messaging to the target audience and buyer journey, including:

o Inbound
Search engine optimization (SEO) Search engine marketing (SEM) Digital Advertising and Social Media

o Outbound:
• E-mail campaigns, identify key targets and lead the creation of compelling direct mail offers that drive buyers to act

- Oversee market research, the analysis and evaluation of key market statistics, customer requirements and competitive trends to help building and testing of hypotheses of future marketing activity effectiveness

⁃ Manage creation of training and promotional videos, technology manuals, and other client-facing support materials
⁃ Work with R&D to select tools and marketing technology (martech) stack to achieve goals

⁃ Partner with other key functions like Finance on budgeting and planning and HR to help us to develop our talent brand
⁃ Support leadership with presentations to support quarterly reviews of demand generation campaign results
⁃ Continuously think of new and out-of-the-box ways to improve our marketing strategies to drive business results. 

- Research and implement new techniques and technologies that help drive sales and customer experience.

Qualifications:

• At least 5-year experience in a similar role in B2B industry, preferably Translation&Localization 
• English fluent
• Work experience in international markets, preferably in the US market
• Polished professional, team-oriented, highly motivated self-starter.
• In-depth knowledge of big data analysis.
• Skilled at managing, motivating, and maximizing every opportunity.
• Hands-on experience with CRM and SEO tools; Google Analytics, Google Adwords, Hub Spot, Web Trends, SalesForce, etc.
• High-quality and proven presentation skills.
• Excellent verbal and written communication skills.