Analyst

На данный момент Lead Pricing Manager.

Мои компетенции и опыт

Over the last five years, I gained extensive experience in pricing strategy and analytics, primarily working in the retail industry, including grocery retail. In the past couple of years, I have been working in e-commerce, gaining experience in electronics and pharmaceuticals. During this time, I focused on improving pricing models, monitoring market trends, and making trade marketing activities more effective.

Main Responsibilities and Achievements:

Pricing Strategy & Management

• Created pricing strategies for different product categories, making sure the prices were competitive and aligned with market demands.
• Used dynamic pricing strategies that increased profits for several product lines.

Trade Marketing & Promotional Analysis

• Managed trade marketing promotions in ERP systems (1C ERP), making sure the prices were correct and promotions worked well.
• Analyzed how well the promotions did and gave recommendations to improve future campaigns.

KPI Monitoring & Reporting

• Continuously tracked and reported on pricing KPIs, such as price positioning, competitive pricing, and margin improvement.
• Used Power BI and sales reports to check how well the pricing strategies and promotions worked.

Collaboration with Other Departments

• Worked closely with marketing and sales teams to align pricing strategies with company goals.
• Improved pricing processes, reducing pricing mistakes in product categories and making the pricing more accurate overall.

Key Projects:

1. Led the development of an advanced pricing tool that included competitive data and pricing models.
2. Optimized the pricing of KVI basket items, which helped increase profits.

Throughout my career, I have focused on getting results, both short-term in pricing and long-term strategy development. I work well in fast-paced environments, handling many tasks at once and delivering great results.