Content Marketing Lead / Senior Content Editor

На данный момент Content Lead.

Мои компетенции и опыт

I’m a content strategy and marketing lead with 10+ years of experience in B2B tech, SaaS, agency, and business-media environments.

I build content systems that turn complex expertise into demand, trust, and useful customer-facing narratives. My work spans strategy, audience research, positioning, editorial planning, production, distribution, and performance analysis.

At Grotem, a B2B startup, I launched a content marketing function from zero; expert content and customer stories went on to generate around 50% of inbound demand. At Ornament Media, I led a team of up to 15 writers and editors, cut article production time by 50% with custom GenAI workflows, and helped double a fintech client’s Telegram audience from нужен доступ к резюме to 11K in five months. At DataArt, I increased average article reach from 12K to 25K and worked with engineers and subject-matter experts to turn technical knowledge into clear, credible stories.

My work sits at the intersection of content strategy, editorial leadership, and product marketing: audience insight, messaging, thought leadership, customer stories, and content operations for complex products.

I use GenAI as a practical production and research tool — not as a substitute for judgment. It helps teams move faster; the quality still depends on clear thinking, editorial responsibility, and an understanding of what a real audience needs.

Based in Belgrade and open to senior full-time roles, remote work, and relocation opportunities.