Web3 Head of Performance Marketing

We're after an experienced Performance Marketing Group Head to lead the performance marketing division in our agency. You will be responsible for the growth strategies of our clients' businesses, competently initiating and presenting the results of the conducted advertising campaigns.

You should be keen on applying new methods and testing new tools: one of the global challenges in Web3 marketing is how to hack targeting & attribution in a cookies-less and pseudonymous environment and build funnels using fragmented off-chain and on-chain data. Apply if you want to make history by launching growth campaigns across Web2 and Web3 ad channels.

💠 Role responsibilities:

✔ Lead the new growth department within the agency, engage in experimentation, app store optimization, search engine optimization, paid marketing, affiliate marketing, and more

✔ Build effective KPI-based and data-driven growth strategies for our clients within the entire growth cycle from acquisition to referral activity

✔ Report, track metrics, adhere to plans, and be able to communicate the results clearly to the clients

✔ Manage the delivery of advertising creatives, be able to find a winning combination of creatives, bids, and target audiences

✔ Constantly experiment and optimize advertising campaigns for our clients, ensuring an excellent result

✔ Establish connections and relationships with ad platforms and negotiate best terms

✔ Perform budget management; allocate digital marketing budgets, constantly optimizing marketing spend

✔ Staying updated with the latest performance marketing trends and technologies; grow Web3-performance toolkit

💠 Requirements:

✔ 3-4+ years of experience in performance marketing group head and/or growth marketing (preferably in the Fintech, Gambling, and Crypto Industry).

✔ Knowledgeable in targeted advertising, contextual advertising, CPA, programmatic, and willing to educate others

✔ You understand the specifics of performance channels and manage campaigns based on CPA, ROI, and СRR

✔ Must be proficient with AppsFlyer, Adjust, Google Analytics, Firebase, and Yandex.Metrica.

✔ Strong grasp and keen passion for marketing, Web3 technology, and culture; strong desire to learn and try emerging technologies along with professional usage of ad industry standard tools

✔ Excellent project & team management skills with the ability to effectively take ownership, lead, organize, prioritize, strategically plan, execute, and consistently produce deliverables on time

✔ Excellent time management skills with the ability to work independently and manage multiple deadline-oriented projects simultaneously

✔ Strong analytical skills and ability to use data to make informed decisions

✔ Fluent in English

✔ Comfort working in a fast-paced, entrepreneurial environment and a strong desire to build at the Zero to One stage

💠 Benefits:

✔ Full-time remote job (starting from ‘test-drive’ with wide growth opportunities)

✔ Dubai working hours 12-9pm with reasonable flexibility

✔ Competitive salary from $2000 (to be discussed personally with the relevant candidate)

✔ Work with a passionate team of entrepreneurs in a supportive atmosphere

✔ English lessons, Netflix, Headspace, Spotify, Nitro and more perks

Before writing your reply, please complete all the checkboxes below:

• You meet all the requirements of this position 
• You can provide a CV & portfolio of previous best cases
• You are ready to complete a test-task
• Your application can only be accepted via email: ​

How to apply

To apply for this position, please email us with a story about your relevant experience and current interest. Remember to attach your CV and portfolio showcasing your excellent work. Please mention the job you are applying for and where did this job description find you (Telegram, Twitter or anywhere else).