Marketing Analyst, Palta

Palta is a company builder and ecosystem of world-class mobile consumer health products. Over the last 5 years Palta has launched such fabulous companies as Flo (global leader in female health apps with 42 mln MAU), Prisma (app of the year 2016, 150+ mln downloads), Simple Fasting (#1 fasting app in the US). Palta is a unique community of founders, investors and world-class experts focused on mobile consumer products. Palta apps are used by over 100M health-aware people around the world.

Our portfolio consists of 10+ startups that operate in UK, USA, EU, Russia, Belarus, Ukraine and have more than 600 employees in total.

Palta is not just investor, we consider ourselves as co-founders and are deeply operational and hands-on.

We intend to create a platform that would be used by the whole Palta portfolio for

• Product, marketing, monetization etc. analytics
• A/B-testing
• Paywalls, subscriptions, onboarding management
• Communication campaigns management, etc.

This role Marketing Analyst is located at Palta itself and is designed to collaborate as a partner with other businesses. Palta Brain brings data platform solutions, best practices & tools, along with analytical expertise and data-driven approach to data-driven product management methodologies. We bring value based on individual startup needs as they are all at various stages.

Main focus

• Build data models and analytical frameworks for Marketing and LTV, which include automated dashboards, self-service analytics solutions and ad-hoc analyses,
• Standardise our analytical framework for Marketing,
• Own the Marketing data, metrics and business logic across companies,
• Perform analysis across a variety of data topics, but with more focus on SaaS metrics and LTV models,
• Deliver actionable insights about overall business performance, the marketing channel attribution and funnels, user acquisition costs to support strategy and business development,
• Auditing analytics in startups to maximize data quality and opportunities,
• Collect and translate business requirements into the data language,
• Design, develop and maintain dashboards in Looker,
• Work closely with data engineers and other parties to work out data quality issues,
• Excellent attention to detail and a clear and concise writing style.

Qualifications

• Proven experience as a Marketing Analyst,
• Data Modeling and ETL (DBT, Airflow experience is a plus),
• Excellent SQL skills (window functions, query optimization),
• Looker experience is a plus,
• Python: pandas, scikit-learn, statsmodels, IPython/JupyterData Visualisation: D3.js, matplotlib, seaborn, plotly, ggplot (any of the above),
• Working experience with on-demand MPP databases (Redshift, Snowflake, Google BigQuery, etc.),
• Experience with tools like Fivetran, Stitch or similar (for marketing) is a plus. 

Why is working with us awesome?

• Passionate and highly skilled international team,
• Palta is a large and rapidly growing Health&Fitness tech holding with proven track record of developing great products,
• Equity for each team member with clear 'exit strategy',
• Market level comp,
• Work-life balance to suit everyone: flexible working hours, remote-friendly approach, loyal sick leave policy.