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Digital marketing manager

Прямой работодатель  edna ( edna.ru )
Москва, Россия
Миддл • Сеньор
Маркетинг и PR • CRM • Context • E-mail (Direct) • SEO • SaaS/PaaS • WEB • Системная интеграция
18 ноября 2021
Удаленная работа • Работа в офисе
Опыт работы от 3 до 5 лет
Работодатель  edna
Описание вакансии

Are you Marketing Ninja with zeal for digital marketing? Are you high performer with hands-on approach and eagerness to learn who wants to expand horizons of your career on global scale? Do you stand out from crowd when it comes to Email & Paid Ad Campaigns?

Then this job opportunity is for YOU. Come, join Russia’s top communication technology brand. You will be part of company’s International Marketing Team and will play key role in marketing efforts targeted towards international markets. Through work you will get an opportunity to work alongside and learn from industry best marketing & sales leaders.

Responsibilities:

  • Creating and executing integrated marketing campaigns which will consists of primarily email marketing campaigns and paid digital campaigns on channels such as Google, Social media etc.
  • Day-to-day email marketing activities, including writing creative briefs, email copy writing & reviewing, providing design feedback, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns and journeys
  • Assist Marketing Head in creating drip campaign plan and strategy based on customer segmentation & journey.
  • Own the database management which includes data quality maintenance, segmentation, opt-out management, hard bounce management, and related unsubscribe processes
  • Troubleshoots technical issues related to HTML templates, list segmentation, CRM & automation tool set-up, and other aspects of email execution, as required
  • Responsible for email marketing reporting and analysis to provide recommendations for marketing optimizations to enhance performance of marketing emails
  • Ensure all messages conform to GDPR, CCPA, CAN-SPAM, and other legal or compliance requirements
  • Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns, industry benchmarks, and emerging trends

Requirements:

  • Work experience of at least 2 years (work experience in English speaking environment or team is preferred)
  • Experience with CRM (Creatio/BPM Online), Marketing Automation tools (like mailchimp, marketo etc), Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, Keyword research tools like SEMRush, WordPress
  • Knowledge of HTML & CSS, Word, Excel, Powerpoint
  • Passionate about digital marketing with desire for continuous learning and development
  • Preferrable - Degree or diploma in journalism, English literature or any social sciences subjects through English medium
  • Proficiency in English at the Advanced level

Conditions:

  • Office in 5 min from m. Autozavodskaya, Business center Omega Plaza
  • 50% compensation for parking place
  • Modern and cozy office, including tea, coffee, sweets, fruits
  • Flexible working time schedule
  • Birthday bonus
  • Education, trainings, participation in professional events (for company expenses)
  • After trial period: Medical insurance (incl. Stomatology). Special price for Medical Insurance for relatives

Специализация
Маркетинг и PRCRMContextE-mail (Direct)SEO
Отрасль и сфера применения
SaaS/PaaSWEBСистемная интеграция
Уровень должности
МиддлСеньор