CMO / Marketing Director Gamedev, IT, E-commerce

На данный момент Head of Marketing (CMO).

Мои компетенции и опыт

Eleven years in marketing, five of which were leadership positions at GameDev, E-commerce, FoodTech, Classifieds, Ride-Hailing, and Dating; mobile and web products. Experience working both at corporations with 20 diverse projects and at startups, where I built marketing from zero to a global release. I'm responsible for marketing strategy, P&L, and the team: building a function from scratch or rebuilding an existing one — processes, structure, stack, and channel economics.

• Planned and implemented strategies with budgets of up to $50 million per year.
• Managed teams of up to 14 people, including leads in areas such as recruitment, specialist development, organizational design, and individual KPIs.
• Automation as a separate workflow: from procurement and reporting to communication scenarios. Set tasks for internal development — from trackers to marketing tools.
• Full-stack: performance and media, UA, lifecycle and CRM, retention, advertising monetization, analytics and attribution, creative production, ASO, brand.
• CIS and international markets: North America, LatAm, Europe, APAC, MENA, Africa. Reporting to founders and the board.