Middle Marketing Manager

На данный момент Middle Marketing Manager.

Мои компетенции и опыт

Results-driven Marketing Specialist with nearly 5 years of experience in B2B and B2C marketing across IT, systen integration, education and hospitality sectors. Proven track record of driving measurable growth trough data-driven strategies, perfomane marketing, and full-funnel optimization. Expetrise in managing budgets up to нужен доступ к резюме $/month, reducing CAC by 27% and increasing lead volume by 44.6%. Certified and qualified specialist. Winner of the ''Yandex - I am a Proffesional'' Olympiad in Advertising and Public Relations.

Work Experince
Marketing Manager XYZ-Automatization. March 2026-Present. (6 months) IT and System Integration (1C Franchise, Top-4)

• Develop comprehensive brand promotion strategies, including roandmap creation, competitive analysus and semantic core sollection/clustering
• Achieved organic growth: +4% visitors, +3.7% visits month-over-month, Top-3 search share increased to 44%, Top-10 to 62%
• Publish expert articlesm optimized for AI-driven search using FAQ blocks and structured lists - secured GEO presence in AI-generated earch blocks
• Implemented internal linking and user flow optimization, reducing bounce rate by нужен доступ к резюме %
• Legal compliance updates (privacy policy, lead capture forms) and UX enhancements
• Developed link-building strategy to secure Top-10 search rankings

Marketing Manager Innopolis University. February 2026-Present. (7 months) Higher Education, Additional professional education, IT (Top IT University according to Forbes)

• Manage paid traffic acquisition across Perfomance marketing and native placements. Own full-cycle lead generation from hypothesis testing to creative launch
• Scaled inbound lead flow 14x within one month by implementating a bidder system in advertising campaigns
• Launched 3 new educational product lines (IT Project Management, AI Engineering, Advanced Engineering School) with full marketing packaging - from market research to lead generation
• Configured lead capture forms, CLV analysis, competitive research, product analytics and audience profiling
• Set up complex and simple conversion goals in GA4, нужен доступ к резюме a using JavaScript to train advertising algorithms, reduced CPA by 17% through optimization of 35+ landing pages
• Designed and executes email/trigger campaings with database segmentation and demand forecasting
• Created technical briefs for designers, landing page prototypes and UX/UI improvements aligned with business goals

Marketing Manager Center for Automation 1C. May 2024-February нужен доступ к резюме year 10 months) IT and System Integration (1C Franchise, Top-3)

• Managed advertising budgets across Prefomance marketing with monthly ROI tracking, implemented end-to-end analytics, filtering out non-target traffic at the click stage - final conversion rate reached 31%
• Developed complex goals in GA4 with Google Tag manager (including custom JavaScript), achieving 100% funnel transparency
• Produced fuul-cycle content-marketing: website copy (Tilda/WordPress) and industry blog management, establishing the company's expert reputation
• Implemented reputation management strategy, improving company ranking in the "Real Autonation Centers'' category from 5th to 3rd place through review management in Google Business anf publcation of case studies in the 1C website
• Tested new traffic acquisition channels, including software agregators and niche platforms. As a result, +20% new leads with stable CPL
• Ensured website uptime and automated email campaigns, managed offline materials production through subcontractors
• Developed semantic cores cpnsidering behavioral factors and technical site optimization to boost otganic traffic

Key results:

• Increased lead volume by 44.6% quarter-over-quarter
• Reduced CAC by 27% through new communication channels and perfomance channels automation
• Authored winning case study ''1C Project of the Year 2025''
• Grew media index to нужен доступ к резюме impressions across industry publications
• Consistently met quarterly lead generation targets

Marketing Manager LLC KOP. April 2023-May нужен доступ к резюме year 2 months) FoodTech

• Managed advertising budgets in Perfomance marketing channels, ensuring steady lead flow. Reduced CPL by 1$. Achieved 20 qualified leads with budgets 36$
• Optimized funnel and offers, increasing foot traffic conversion by 39%
• Developed and executed promotion strategy for the ''World Breakfast'' combo meal, driving sales growth of 44%
• B2B Case (Corporate Catering): launched PPC channels from scratch, reducing CPA by 3x compared to initial test month
• Managed email campaigns achieving Open Rate 22% (above industry average)
• Organized 7 events, managed media production for TV - from scriptwriting to supervising 3 shooting days, led TV project (11 shoots, 22 videos produced under my supervision)
• Completed full media packaging for 22 locations in Google Business
• Developed strategies and media plans based pn data analysis
• Conducted full-cycle field research: 9 location audits, 27 surveys, 4 quarterly competitve analyses (pricing and advertising strategy monitoring)
• Designed and implemented ''Mystery Shopper" program end-to-end: recruitment, training, report analysis and coordination with location managers for corrective actions
• Wrote technical specifications for mobile app development and loyalty programm, configurued automated chatbots for audience collection and nurturing

Key results:

• Reduced CPL to 1$ while increasing funnel throughput by 39%
• 44% sales growth in product category through new promotional strategy
• ROMI over 300% in corporate catering

Education 

Master's Degree нужен доступ к резюме Russian State Social University, Moscow
Advertising and Public Relations

Bachelor's Degree нужен доступ к резюме Kazan Federal University
Advertising and Public Relations

Professional Development
Web Analytics via Google Tag Manager - Digit Education, 2024