Team Lead of CRM-marketing / Senior CRM-marketer

На данный момент Marketing Team lead.

Мои компетенции и опыт

My Competencies and Experience

Marketer with 5+ years of experience in B2B and SaaS, specializing in building marketing from the ground up — from strategy and channels to analytics and team building. Skilled at turning scattered experiments into a predictable growth system by working with data and hypotheses.

Experience:

Head of Marketing Department (Oct 2025 — present), B2B SaaS platform for business communications (messengers + telephony). Responsibilities:

• building product marketing from scratch: strategy, websites, landing pages, content, events;
• conducting CustDev interviews with clients and partners, forming product growth hypotheses;
• owning CRM marketing and communications automation, managing the team and contractors.

CRM Business Unit Lead нужен доступ к резюме — Sept 2025), full-service marketing agency for B2B and SaaS companies. Responsibilities:

• built the unit's business model and marketing plan: service packaging, estimates, project budgets;
• led the unit's marketing team and client sales processes;
• built customer journey maps based on CustDev surveys, designed marketing automation and CRM architecture for B2B/SaaS clients;
• owned CRM marketing, retention and communications automation for a portfolio of 10+ clients.