Project product manager E-commerce

На данный момент Project Product Manager.

Мои компетенции и опыт

EKATERINA MAIDANENKO 

Product Manager | Customer Research | E-commerce | Marketplace Operations нужен доступ к резюме · нужен доступ к резюме · Remote / EU / US 

SUMMARY 

Product Manager with 6+ years across project delivery, customer-facing roles, and product — in e-commerce, marketplaces, SaaS, and EdTech — with formal product training at Go Practice and SKOLKOVO. Find the gap between what customers say they need and what actually solves their problem — and build the systems to close it. 

• Launched niche Tesla parts store on eBay EU from zero — 801 transactions, seller rating 4.9 in year one; combined revenue including direct B2B channel — €135K+ 

• Grew lead-to-quote conversion from 0.3% to 0.9% in 2 months by identifying and fixing drop-off points across 4 departments 

• Led end-to-end product discovery for B2B marketplace — 50 in-depth interviews personally, 250 coordinated; findings directly shaped two new products that shipped 

• Automated order processing via GPT + Google Apps Script — cut processing time from 10 min to 1 min 

EXPERIENCE 

Product Manager & Operator | Ecofleet · Germany (on-site) Jun 2024 — May 2026 Niche supplier of original used Tesla parts — eBay EU marketplace + direct B2B sales to repair shops · €135K+ combined revenue in year one 

Marketplace Launch & Product 

• Launched Tesla parts marketplace from zero — coordinated legal setup, logistics partnerships, and cross-functional team of 4; delivered live platform in 6 weeks 

• Defined positioning as technical expert, not reseller — engineering-grade descriptions, VIN-matched listings, "Echtes Bild" trust badge as key objection handler; achieved 4.9 seller rating 

• Built an AI-assisted content system for a 10,000-SKU catalog — SEO-optimized titles with part numbers, VIN, and trim configurations; return rate below 4% 

• Introduced technical consultation as a product feature — pre- and post-purchase engineer support as a key differentiator; directly opened the repair shop (STO) channel. 

• Implemented trust-by-design decisions: honest defect descriptions, package photos in every listing, 60-day returns vs. market-standard 30; reduced dispute rate by 1% 

• Automated order processing via GPT + Google Apps Script — cut per-order processing time from 10 min to 1 min 

• Pivoted growth strategy after identifying paid ads were eroding margins — shifted to organic growth; reduced eBay commission dependency from ~59% to ~30%, achieving 58% net margin. 

• Built a direct B2B channel with repair shops — moved high-value clients off the platform to reduce dependency on eBay; contributed to €135K+ combined revenue 

Tools: eBay Seller Hub · Google Apps Script · GPT-4 · Claude · CRM 

Sales Operations & CRM 

• Mapped customer journey across 4 departments (sales, call center, procurement, logistics) — identified where intent was lost; rebuilt pipeline tracking from zero 

• Grew lead-to-quote conversion from 0.3% to 0.9% in 2 months — delivered CEO-level visibility dashboard alongside funnel redesign 

• Reduced employee onboarding time from 1 month to 1 week — designed standards and KPIs based on redesigned funnel logic

Tools: CRM · BPMN · Google Sheets 

Project & Product Manager | RANEPA · Prague — Contract Mar 2022 — Apr 2023 B2B marketplace connecting universities, banks, and corporations with independent educational practitioners — 700+ institutional buyers · 3 products launched 

• Co-developed and coordinated product roadmap for marketplace launch — 3 products sequenced by market readiness: JTBD practitioner database → institutional catalog (web platform) → forum with accelerator track • Led product discovery from scratch — 50 in-depth interviews personally, 250 coordinated; discovered practitioners lacked quality standards and couldn't communicate value to buyers; insights directly drove two new products that shipped 

• Proposed and delivered practice certification product — intake form, maturity assessment, staged catalog access; went live. 

• Proposed and delivered paid facilitator service — closed contact model with commission; platform acted as practitioners' representative to institutional buyers; went live 

• Built a structured database of 300+ practitioners — taxonomy, categorization, and quality criteria; became a catalog foundation for 700+ institutional buyers 

• Owned content and site structure for all three products — translated discovery insights into information architecture and UX copy 

• Organized online forum for 1,000 participants in under 2 months — coordinated team of 15, built site, managed all email communications end-to-end. 

Tools: Figma · Miro · Google Docs 

Digital Project Manager | Orange Label Design Studio · Prague — On-site Oct 2020 — Mar 2022 Prague-based design and development studio (~20 people) serving US e-commerce and SaaS clients — sole PM across 6 concurrent products 

• Gathered and translated client business requirements into technical specifications and product roadmaps for 6 concurrent projects — all delivered on time 

• Shipped RebateKey mobile app end-to-end — led requirements gathering, technical specifications, and cross-team coordination; platform scaled to 400,000+ active buyers 

• Protected RebateKey release schedule — identified and escalated late-stage scope creep, resolved before development; shipped on original date 

• Delivered EliteSeller Amazon analytics SaaS end-to-end — competing directly with Jungle Scout and Helium 10 

• Coordinated нужен доступ к резюме redesign — 252,000+ monthly visits and 53% MoM traffic growth post-launch • Owned UX review across all 6 products — audited user flows, identified gaps, directed junior designers Tools: Jira · Confluence · Figma · Asana 

Digital CRM Specialist | нужен доступ к резюме · Prague — On-site Jan 2020 — Oct 2020 Czech insurtech startup (EMMA Capital-backed) — AI-powered insurance comparison platform · 10,000+ registered users 

• Built behavioral segmentation from scratch — 10,000+ users divided by product interest and funnel stage; tailored communication per segment 

• Redesigned triggered email sequence — improved conversion from 0.7% to 1.1–1.6% consistently across all funnel steps 

• A/B tested onboarding email copy and format — winning variant adopted as company-wide standard • Launched push notification system from scratch — defined trigger logic, message sequence, coordinated technical implementation end-to-end 

• Took over full CRM direction after team restructuring — reported directly to the CEO Tools: Salesforce · Jira · Confluence 

Customer Success Manager | NutritionPro · Prague — On-site Mar 2019 — Jan 2020 Prague-based B2C foodtech startup ($5M+ raised) — personalized meal delivery subscription

• Built customer success function from scratch — scaled from 10 to 120 recurring subscribers at 90% retention over 10 months 

• Reduced early churn to zero in the first quarter by structured onboarding and direct client coaching Tools: CRM · Intercom 

SKILLS 

Product Management: Product roadmap · user stories · backlog management · PRD writing · MVP scoping · feature prioritization · product launch · stakeholder management 

Customer Research & Analytics: Customer discovery · JTBD · user interviews · behavioral segmentation · A/B testing · funnel analysis · conversion optimization · user story mapping · cohort analysis Marketplace & E-commerce: Marketplace operations · catalog management · listing optimization · seller positioning · B2B channel development · product positioning · marketplace strategy · vendor management Process & Automation: Google Apps Script · GPT-4 · AI automation · UX design · funnel instrumentation · KPI tracking · onboarding systems · workflow optimization 

Project Management: Agile · sprint planning · scope management · milestone tracking · cross-functional team leadership · concurrent multi-project delivery 

Tools & Platforms: Jira · Confluence · Figma · Salesforce · eBay Seller Hub · Google Sheets · Claude · Intercom 

EDUCATION 

Product Manager Diploma · Go Practice · 2023 — 2024 

Product Owner in Education · Moscow School of Management SKOLKOVO · 2021 — 2022 Master of Sociology · Charles University Prague · 2019 — 2021 

BA Mass Communication & Media Studies · Metropolitan University Prague · 2015 — 2018 

ADDITIONAL 

Languages: English — professional working · Russian — native · Czech — advanced, daily working language Certifications: PMI CAPM — in progress 

Location: Prague, Czech Republic · Open to remote · EU resident — no visa sponsorship needed