Senior User Acquisition (eng CV)

На данный момент Senior User Acquisition.

Мои компетенции и опыт

My name is Alina, and I am a Senior User Acquisition specialist with 5+ years of experience in digital and mobile projects. I have managed monthly budgets exceeding $200k per month, scaled acquisition channels without increasing CPA, and built end-to-end acquisition systems — from strategy and media planning to analytics implementation and KPI control.

I have experience both in hands-on campaign management and team leadership: implemented reporting standards, optimized funnels (–15% CPL, +3% retention), and scaled budgets 5x while maintaining target performance metrics.

In my work, I focus not only on cost per lead but primarily on unit economics — LTV, CAC, payback period, and overall channel impact on sustainable growth. I would be glad to discuss how I can strengthen your acquisition strategy.

Best regards,

Alina Zhalsanova

Contact:

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