Senior User Acquisition Manager

На данный момент Digital manager Internet Marketing Strategist.

Мои компетенции и опыт

Performance Marketing | Growth Strategy | Paid Acquisition | Experimentation

Internet Marketing Strategist (Product Marketing)

Kontur
October 2025 – Present

Responsible for online growth strategy and user acquisition across digital products.

Conducted full audits of online sales funnels and user journeys; initiated improvements, several already implemented.

Developed and executed paid acquisition strategy: channel audit, performance analysis, and growth hypotheses.

Designed, launched, and analyzed A/B tests across acquisition funnels.

Generated and validated hypotheses to improve online revenue, conversion rates, and lead quality.

Reduced “idea → launch” cycle time through close collaboration with product managers and marketing teams.

Advocated for data-driven marketing decisions, preventing inefficient initiatives.

Focused on scalable and sustainable performance growth.

Performance Marketing Specialist

Kontur
November 2023 – September 2025

Managed performance campaigns for large-scale B2B products.

Platforms: Yandex Direct, VK Ads, Telegram Ads.

Launched media and brandformance campaigns across Yandex Direct, Hybrid, MyTarget, VK Ads, Ozon, and Promopages.

Continuously optimized campaigns to achieve and exceed KPI targets (CPL, CPA, ROI).

Conducted deep campaign analytics and performance reporting.

Digital Marketing Specialist

New Site Agency (Yekaterinburg)
August 2020 – October 2023

Managed paid social and contextual advertising (VK, Odnoklassniki via MyTarget).

Worked with Yandex Direct, Google Ads, Elama.

Experience across VK, Odnoklassniki, Instagram, Google Ads.

Set up and analyzed web analytics: Yandex Metrica, Google Analytics.

Implemented and configured call tracking (Callibri).

SEO optimization for websites (WordPress, Tilda, Bitrix): content strategy and technical recommendations for developers.

Managed marketplace integrations (Yandex Market).

Copywriting and basic Photoshop skills.

Core Competencies

User Acquisition Strategy

Performance Marketing & ROI Optimization

Paid Media (Search, Social, Brandformance)

Funnel & Online Sales Audit

A/B Testing & Experimentation Frameworks

Conversion Rate Optimization (CRO)

Lead Quality Optimization

Hypothesis-Driven Growth

Marketing Analytics & Pre-Analytics

Cross-functional Collaboration (Product, PM, Marketing)

Tools & Platforms

Yandex Direct, VK Ads, Telegram Ads, MyTarget, Hybrid, Ozon, Google Ads, Yandex Metrica, Google Analytics, Callibri, WordPress, Tilda, Bitrix.

Strengths

Proactive and results-oriented

Strong ownership mindset

Fast learner, adaptable to new products and markets

Clear communicator, able to defend data-driven decisions

High engagement and positive team influence