Senior SEO Specialist

На данный момент SEO Team Lead Product SEO Manager.

Мои компетенции и опыт

Senior SEO & Product Growth Manager with 6+ years of experience building and scaling revenue-driven organic acquisition for B2B & B2C FinTech and marketplace products in highly competitive and YMYL environments with 3+ years in leadership. Proven ability to own SEO strategy, budget, ROI, and organic revenue targets across US, EU, LATAM, and CIS-oriented markets. Strong background in product-led SEO, technical and international SEO, CRO, experimentation, and cross-functional leadership.

CORE SKILLS

Product-led SEO, Organic growth strategy, Revenue attribution, SEO forecasting, ROI modeling, International SEO, Technical SEO, GEO & AIO, PBN, Linkbuilding management, Market expansion, Conversion Rate Optimization, Funnel optimization, Experimentation & A/B testing, YMYL & E-E-A-T, structured data, Schema, Core Web Vitals, Log analysis, Stakeholder management, Team leadership, GA4, GSC, Ahrefs, Semrush, Screaming Frog, SurferSEO.

EXPERIENCE

Finmatcher — Head of SEO (In-house)

B2C Fintech Marketplace (Loans & Credit Cards), a project inside Crezu
Jun 2024 – Jan 2026 | International (US, EU, LATAM, CIS)

• Owned organic acquisition strategy, SEO budget, ROI, and revenue forecasting.
• Built SEO channel from zero to 80% of total company revenue.
• Achieved 285% ROI ($ нужен доступ к резюме return per $1 invested).
• Scaled organic traffic +1350% in 13 months (44K → 594K visits/month).
• Generated 160,000+ qualified leads through SEO-driven funnels.
• Launched and scaled 4 international markets, reaching profitability within 6 months.
• Built and led SEO team (5–12 people): hiring, KPIs, performance management.
• Led Technical SEO, International SEO (hreflang, localization), YMYL compliance, E-E-A-T, CWV, structured data, CRO, and experimentation.
• Partnered with the CEO, CMO, DEV, and Design teams, and the Head of Product, on growth planning and delivery.

Crezu — Team Lead SEO / Senior SEO Manager

Fintech Lead Generation Platform (YMYL)
Dec 2022 – Jan 2026 | EU, LATAM, CIS

• Developed and executed SEO strategies for regulated fintech products.
• Owned organic revenue, conversion funnels.
• Built and scaled SEO department (5–12 specialists).
• Managed vendors, tools, agencies, and SEO budgets.
• Led international SEO, migrations, crawl budget optimization, and content quality frameworks.
• Implemented experimentation framework and AI-driven process automation.

Larte Design — SEO Strategist & Growth Consultant

Luxury Automotive E-commerce (Premium Aftermarket)
Jan 2023 – Dec 2023; Jun 2025 – Jan 2026 | International (US, EU, DE)

• Led end-to-end SEO and CRO strategy for premium automotive e-commerce brand.
• Owned full website redesign and international domain migration (.de → .com/de/) with zero traffic loss.
• Increased leads by 192% and conversion rate by 108%.
• Drove 1308% growth in organic visibility and TOP-5 rankings for competitive head terms.
• Scaled non-brand visibility for high-frequency queries (BMW X5, X6, Cadillac Escalade).
• Delivered ~3× potential YoY revenue growth (+$770K).
• Worked cross-functionally with Product, Design, Engineering, and vendors.

Direct Line Development — SEO Team Lead / Senior SEO / Junior SEO

US Market Digital Products
Oct 2019 – Oct 2022

• Joined as Junior SEO, promoted to Senior SEO, then to SEO Team Lead.
• Led SEO projects for US-based companies in competitive niches.
• Managed analytics, content, and link-building teams.
• Designed site structures, semantic cores, SEO strategies, and technical audits.
• Worked directly with US clients on growth, UX, and performance optimization.