Media Buyer Programmatic

На данный момент Programmatic Manager.

Мои компетенции и опыт

Programmatic Manager with over 2 years of specialized expertise in DSP trading and 7+ years in digital marketing. I excel at planning, launching, and optimizing multi-channel campaigns across major platforms like DV360, Xandr, and The Trade Desk to achieve core client KPI's. My strength lies in leveraging data analytics and strategic bidding to enhance brand awareness, drive conversions, and maximize ROI, supported by a deep proficiency in analytics tools, including Google Analytics and Campaign Manager.

My track record is built on delivering measurable outcomes for clients across FinTech, E-com, Gaming, and CPG. I have successfully managed over 100 media campaigns with monthly budgets up to $200k, consistently exceeding targets by reducing CPA by 15% and boosting CTR by 15-25% through rigorous testing and innovative bidding strategies. I thrive in managing 3-7 complex campaigns simultaneously, having scaled client budgets by 100% and driven a +25% lift in brand awareness for major initiatives. Furthermore, I’ve implemented automation systems that freed up 25% of operational time, enabling a greater focus on strategic growth.

Beyond execution, I am passionate about process improvement and team development. I actively contribute to refining workflows, mentoring junior specialists, and creating internal guides to elevate overall team performance and campaign excellence. My focus is on fostering collaboration and building efficient, scalable practices that drive long-term success.

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