Senior product manager, Product Lead, Product Owner, Monetization Product manager

На данный момент Monetization Product Manager.

Мои компетенции и опыт

Senior Product Manager / Head of Product with 8 years of experience specializing in monetization and advertising products for marketplaces and classifieds.

I build and scale revenue products across B2B and B2C — from seller tools and ad inventory to loyalty and performance monetization. My work spans the full product lifecycle: discovery, 0→1 launches, experimentation, and scaling across verticals. I'm comfortable owning P&L, working cross-functionally with sales, ops, and engineering, and reporting directly to senior leadership.

Selected highlights: — Took a content platform from raw MVP to profitability as Head of Product, owning strategy, P&L, and a 7-person team with direct CEO reporting — Launched ~20 loyalty programs for major beauty brands (L'Oréal, La Roche-Posay, Sephora), growing customer retention by 30% and repeat purchases by 20% — Owned horizontal monetization products at Avito across all classifieds verticals, exceeding run-rate targets with incremental uplift

Open to Senior PM / Head of Product / Monetization Product Manager | Product Lead roles — remote or with relocation.

Monetization Product Manager in Avito

Own the revenue of horizontal monetization tools used across all vertical marketplaces — Auto, Services, Goods, and Real Estate — at one of the world's largest classifieds platforms.

- Own horizontal monetization products driving seller revenue across every business vertical, working cross-functionally with analytics, engineering, and operations.
- Led the VAS product line — two performance-monetization tools generating incremental seller liquidity, plus visual VAS (listing enhancements such as enlarged cards in search, snippet badges, and color highlights).
- Migrated sellers from a legacy promotion tool to a new performance-VAS product, rolling it out across all verticals (with Auto deferred for a data-driven retest based on A/B feedback).
- Ran a series of experiments focused on non-professional sellers; two major wins — a full pricing/budget-tier overhaul and a simplified product flow — improved the non-pro seller experience through built-in promotion recommendations.
- Scaled the updated product across all business verticals (excluding Auto), exceeding the annual run-rate budget target with incremental uplift carrying into 2026.

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Monetization Product Manager in Cian

Owned the horizontal of display/media products across the classifieds platform — internal inventory and an external demand platform — working hand-in-hand with sales, support, and client-service teams to bring inventory to market (B2B advertisers and enterprise clients).

- Owned the media-products horizontal end-to-end as PM/PO, spanning internal classifieds ad inventory (sold primarily to real-estate developers) and an external demand platform.
- Grew internal inventory effectiveness — conversion into target actions (chats/calls) — by 40%, while expanding available inventory (liquidity).
- Built a new platform from the ground up for retargeting/return mechanics, driving classifieds buyers back via integrations with external media networks.
- Led integrations with external ad networks, establishing the technical and product foundation for the external inventory business.
- Led development of special projects for enterprise clients (regional/national), improving their visibility and brand awareness under dedicated contracts.
Partnered closely with operations teams (sales, support, client service) who sold and utilized the inventory, aligning product with go-to-market to maximize inventory utilization.

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Product Lead in IMHIO

Owned monetization of a content platform end-to-end; reported directly to the CEO.

- Took a raw, pre-launch MVP to a live, profitable product — refining it with a 7-person engineering team, building product analytics from scratch, and owning the P&L and product goals end-to-end.
- Defined the product strategy and monetization roadmap and secured CEO buy-in, owning prioritization across the full product lifecycle.
- Reached profitability (break-even) within the first year via an arbitrage-based monetization model.
In year two, grew revenue to a six-figure annual run-rate by introducing subscriptions and advertising monetization, layering new revenue streams onto the core model.

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Product Manager in нужен доступ к резюме

Publisher (affiliate) experience at a global CPA affiliate network — owned the end-to-end experience for traffic partners: bloggers, media buyers, cashback & coupon sites, showcases, and forums.
- Owned the publisher experience across a CPA network connecting affiliate traffic partners with advertisers, serving bloggers, media buyers, storefront and forum owners.
- Launched a new publisher onboarding flow that increased conversion into active publishers.
- Led publisher education and content initiatives that grew the share of active publishers.
Contributed to a redesigned multi-country payout structure, eliminating major friction points and improving overall publisher satisfaction.
- Led a redesign of publisher snippets in the seller-facing catalog, improving advertiser-publisher matching and driving additional publisher activations.