Product Owner/ Product Lead / Product Marketing Lead

На данный момент Head of Product/ CPO.

Мои компетенции и опыт

Arly Lungor

CPO/ Product lead

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About me

• More than 10 years of experience in product management, product development, market entry, marketing, and management in the IT industry.
• Founded one of the first Foodtech startups in the CIS market for grocery delivery, now known as SberMarket (formerly AntiMarket).
• Achieved over 670% ROI for a FinTech project within 3 months.
• Over 5+ years of experience in growth, adept at testing ideas with minimal resources using MVP (Minimum Viable Product) and RAT (Riskiest Assumption Test).
• Deep expertise spanning over 10 years in developing EdTech, Foodtech, FinTech, advertising, and B2B2C products from scratch, bringing products to market, building teams, and establishing data-driven product processes.
• Proficient in numbers, economics, and analytics.
• Strong leadership skills, leading large teams and streamlining processes, unafraid of challenges.
• I grow businesses rather than "close tasks." Well-versed in JTBD (Jobs-to-be-Done) framework—identifying user pain points and transforming them into product features. Work extensively and systematically, shipping one experiment after another.
• A strategic thinker, able to envision processes and projects, which has led to profitability and substantial growth for over 3 companies.
• Possess advanced empathy, coaching management techniques, and a high level of self-control.

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Experience:

Product Lead, Megafon

July нужен доступ к резюме Sept 2025

Led the formation and development of a team of 45+ employees, establishing the organizational structure, hiring personnel, implementing a system for growth and evaluation, and optimizing processes, resulting in a 50% acceleration of project SLAs.

Launched products from the research and vision stage, creating long-term go-to-market strategies, developing a long-term roadmap, prioritizing backlogs, implementing metric trees and performance indicators, conducting A/B tests, and testing hypotheses.

Compiled P&L statements and calculated unit economics, ensuring product profitability.

Led product marketing efforts and shaped the product-market fit, analyzing CAC across various channels and managing content strategies.

Implemented a new motivation system for the team, increasing efficiency and speed by 1.5 times.

Introduced modern management practices such as OKRs, data-driven decision-making, and risk management, fostering workflow development and enhancing productivity.

Results:

1. Achieved threefold Revenue Growth for the business < 7 months.
2. Launched an MVP product generating over $5 million in revenue within 2 weeks.
3. Released 7 new products, including 5 applications, within a span of 2 years.
4. Reduced retention costs by 6% without impacting retention rates.
5. Developed and identified performance metrics and growth systems to scale the product threefold.

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Product Owner & Chief Marketing Director · Tele2

October 2015 — May 2018

Connect developed B2B communication products (similar to Zoom) with elements of augmented reality and a platform for integrating client brands into the AR/VR/XR gaming space.

Established business processes and created a unified ecosystem, from client briefings and task distribution to department interactions, sprint structures, and status reporting. I implemented agile and discovery practices.

Led a product team of X people and built a motivation and KPI system. I developed a product strategy and vision in three directions: mass market, multicasting, and premium-customized products. I managed a cross-functional product development team of 30 individuals, overseeing launches and releases. I was responsible for driving product metrics growth.

I also managed the marketing department, ensuring the achievement of departmental KPIs such as CAC, the number of new clients and users, and lead generation scaling while maintaining CAC within unit economics. Structured lead funnels and executed retention rate campaigns.

Supervised client projects for major brands such as McDonald's, Gazprom Neft, нужен доступ к резюме , нужен доступ к резюме , and many others.

Results:

1. Successfully hired over 35 employees and integrated them into established business processes.
2. Developed a customer acquisition funnel with нужен доступ к резюме daily leads, conversion rate above 10%, CPL of approximately нужен доступ к резюме RUB, and an average deal cycle of 2-3 months.
3. Launched successful client projects, including McDonald's podcasts, an educational platform, and Career Day 2020, as well as Gazprom Neft's large-scale event, "We are in the Future 2021."

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Product Marketing Owner · ex-Antimarket (SberMarket)

July 2017 — March 2018 

Developed and implemented communication strategies for brand presence in social media and digital channels.

Built an effective marketing sales funnel for the project, selecting and scaling sales channels.

Conducted user and marketing research.

Set up marketing analytics.

Results:

1. Achieved self-sustainability for the project and attained an ROI of +170%.
2. Established a pilot version of a referral program in RAT, which generated +5 million for the company within a month of launch.

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Product Manager/Руководитель группы · Appcraft

November 2016 — July 2017

Analyzed and provided recommendations to improve key performance indicators based on marketing data for clients such as Tele2, Alfa-Bank, Cinema 5, The Furnish, and Delivery Club. Presented over 60 client presentations.

Conducted daily, weekly, and monthly analysis of the acquired traffic's quality and effectiveness for client brands.

Developed hypotheses to improve key performance indicators such as CPC, Retention Rate, CPA, ROMI, DRR, and LTV.

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Head of project management department · Digital E-art Studio

September нужен доступ к резюме November 2016

Managed a project department team of 45 people, establishing and automating work processes, training employees, implementing a motivation system, and overseeing department metrics.

Supervised projects from sales to production and post-client service for clients such as Avito, British American Tobacco, Baskin Robbins, нужен доступ к резюме , and Sberbank.

Produced and released 15+ special projects featuring influencers and celebrities on TikTok, VK, Instagram, OK, OK, YouTube, and other platforms.

 Developed 12 websites and 3 mobile applications, including VK Apps, to implement unique projects and online presence platforms.