CBDO

На данный момент CBDO.

Мои компетенции и опыт

My name is Marina. I am a proven Top Manager, CBDO and Marketing Manager. I have experience in startup management (СОО and СМО in DGaming, CBDO and CMO in DAOGroup) and business development in Yandex. 

As for my previous experience, please find more details below:

I established SEO, Email Marketing (Mailchimp, нужен доступ к резюме , can read HTML and make small edits), PR and Content Marketing (planning in advance with a publication calendar, sync with the development department to provide accurate information). I launched Google AdWords campaigns and LinkedIn targeting, and managed SMM (for DGaming I doubled the users in e-mail list and on Twitter, which was the main social network). Coordinated the development, product, and marketing teams in a joint approach to create and deliver on-time marketing campaigns.

I hired new coworkers and built effective development and marketing processes within the team (developers and marketing mix, distributed) through teaching them Agile principles, using Confluence Jira, and organizing the scrum processes. When the project was released ( нужен доступ к резюме , now frozen) our revenue was 43k USD for the first 3 days.

I established an effective process of task creation and tracking, to optimize time and money spent by the company for the development of products. I optimized the burn rate, helped the company save more than 100k USD.

Product management (lean canvas, go-to-market strategy, testing, custdev, UX). Conducted a market and competitor analysis. Result: we offered a unique solution on the market at a competitive price.

I carried out DGaming and DAOWallet placement on Apple Store and Google Play Market as well as design, descriptions, features, etc.

Launched several websites: нужен доступ к резюме ;  нужен доступ к резюме

Launched our own blockchain DAOBet and a fintech project DAOWallet. For the new fintech product, I found the first customers who will make a profit of up to 1M USD by the end of this year.

I created the customer development and sales marketing process from scratch. I also coached the marketing and sales team to ensure they achieve the best result. And managed creation of all the sales materials on all the stages: websites, sales pitches, PPTs. Hubspot was used to track active deals.

I managed presence with a booth at the iGaming industry's largest exhibition, ICE London. We received more than 300 leads. I also had public speaking experience at the Crypto Games Conference.

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In нужен доступ к резюме ut, which is #1 online acquiring provider in Russia, I managed commerce conditions calculation and negotiations, striking deals with top-tier companies (with a turnover of over 100 M RUB/month). I attracted and connected MTS, нужен доступ к резюме , Huawei, and so on. Collaborated with the Marketing department to create PPTs for salesforce.

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Actionpay is a partner marketing agency, it is where I learned the marketing landscape in Russia and WW, both desktop and mobile. I was a Business Development Manager, which in fact was a combination of project, analyst, consultant, and sales manager positions. 

I created advertising plans, calculated efficiency, and set commissions for partners. In addition, for 1.5 years I attracted and coordinated the clients' (Aliexpress, Huawei) advertising campaigns with several account managers under my management and designers. I was also a salesperson, and together with the team, we made a profit of 20K USD per day from the launched campaigns. I cooperated with Hashflare cloud mining and 16 ICO and helped them deliver their marketing strategies to the market.

Please consider me as a candidate as I have a broad and valuable experience in sales, marketing and management. Thank you.