Head of User Acquisition / CMO

На данный момент User Acquisition Performance Marketing manager / Head of UA.

Мои компетенции и опыт

Hello!

I have a comprehensive CV that you can find at нужен доступ к резюме

My expertise lies in paid user acquisition, growth, and performance marketing for growing projects globally, with a focus on the USA. I specialize in PPC traffic channels such as Meta, Google (Search, GDN, PMAx, UAC, Youtube, etc.), TikTok, Twitter, Pinterest, Bing, Snapchat Ads, and DoubleClick.

My work includes automating the media buying and optimization process, investigating the incrementality and correlation of traffic channels, developing attribution models, implementing end-to-end analytics, automating reporting, and increasing the usability and conversion rate of landing pages.