Marketing Operations Manager

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.

We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide.

What you’ll do

• Own marketing planning, capacity and goal tracking — a single source of truth that flags drift early.
• Drive campaigns idea → done across branches via a repeatable process.
• Clean up marketing-side of HubSpot so the team can create new campaigns and email workflows self-served.
• Make the Sales lead handoff clear, consistent and dashboard-reported.
• Make marketing analytics trusted in/out – reconciled numbers, agreed attribution.
• Implement change across teams and make systems stick, even against resistance.

About you

• 2+ years in ops, project/program coordination, or being the person who kept things organized.
• Highly self-organized – thinks in checklists/roadmaps, comfortable with complex Notion.
• Proven at implementing change and overcoming resistance.
• Proven at turning a complex, messy thing into a system.
• B2B marketing experience (ops or IC): understands acquisition, funnels, MQL/SQL.
• Nice to have
• HubSpot familiarity.
• Email marketing (the role could extend to owning it).
• Marketing analytics (attribution models and their pitfalls).

What’s in it for you

• Strong product with industry-best metrics. Adapty is among the top 5 fastest-growing SaaS companies.
• Exceptional compensation directly tied to your results.
• Direct communication and ownership. No bureaucracy, no politics, just impact.
• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
• Professional support. Language learning, sports, health insurance, laptop coverage, and more.