Content Lead

🚀 Content Lead | Remote 🚀

We’re looking for a strong execution-focused Content Lead to join a fast-growing crypto-financial platform. This is a full-time contract role for someone who can turn a clear strategic framework into strong content plans, write in English, adapt messaging across channels, and communicate complex crypto-fintech ideas clearly and safely.

✔️ Salary: Competitive

✔️ Format: Full-time, Remote

✔️ About the Role:

You will work closely with the Head of Marketing and help execute the content and social media direction across LinkedIn, X, Instagram and founder LinkedIn. The strategy and positioning framework will already be in place — your role is to turn it into clear content plans, strong English-language posts, and consistent communication across channels. The product is a non-custodial crypto-financial platform positioned as “the financial OS for your digital wealth. Spend without selling your assets.” It combines a Platinum Visa card connected directly to a crypto portfolio, virtual banking accounts, yield on BTC and other crypto assets, and liquidity solutions that allow users to access funds without selling their assets. The audience is crypto-affluent users who are building digital wealth like the top 1% — people who want to use their capital here and now without liquidating their portfolio.

✔️ Key Responsibilities:

• Create and manage content plans for LinkedIn, X, Instagram and founder LinkedIn

• Adapt core product messaging for different social media channels and audiences

• Write clear, polished English-language posts for a crypto-fintech audience

• Turn strategic positioning into practical content ideas, post formats and publishing plans

• Work closely with the Head of Marketing on content execution and campaign support

• Help communicate product value without making risky or misleading fintech claims

• Maintain a consistent brand tone across all public communication

• Think through the goal of each post: audience, message, positioning and expected action

• Support founder-led content and adapt ideas into strong LinkedIn posts

• Track content performance and suggest improvements based on results

✔️ Key Qualifications:

• Experience in SMM, content marketing or social media management

• Strong written English is a must

• Experience creating content for LinkedIn, X and Instagram

• Ability to adapt complex ideas into clear, engaging and accurate content

• Understanding of crypto, fintech, Web3 or investment-related products

• Ability to work with an existing strategy and execute it consistently

• Strong sense of positioning, audience and message clarity

• Ability to avoid unsafe financial claims and communicate responsibly

• Russian for internal communication

• Self-organized, proactive and comfortable working remotely

✔️ Nice to Have:

• Experience with crypto-fintech, DeFi, Web3 or wealth-management products

• Portfolio with English-language social media posts

• Experience working with premium / high-net-worth audiences

• Understanding of compliance-sensitive communication in fintech

• Startup experience in fast-moving environments

✔️ Benefits:

• Full-time remote contract role

• Fast decision-making and no bureaucracy

• Flexible remote setup

• Salary review potential after the probation period