Direct Marketing Copywriter

Who We Are:

Metropolitan Group has been delivering outstanding real estate services across the UAE since 2008. Our flagship agency, Metropolitan Premium Properties, is one of the most awarded in Dubai and is consistently recognised by top developers like Emaar, DAMAC, Meraas, and more.

We’ve built a people-first culture – one that focuses on nurturing talent, supporting growth, and creating an environment where people thrive. That’s why we’ve been recognised as a Great Place to Work and ranked among the UAE’s Top 10 Best Workplaces.

What You Will Do:

We’re looking for a skilled and creative Direct Marketing Copywriter to craft high-impact messages that drive engagement and conversion across our communication channels. You’ll be responsible for writing and localising compelling content in both Russian and English, ensuring every message reflects our brand’s voice and motivates action.

• Campaign Copywriting: Craft compelling and conversion-focused copy for email marketing, WhatsApp messages, SMS campaigns, CRM automations, and follow-up sequences in both Russian and English.
• Translation & Localisation: Translate and adapt campaign materials between English and Russian while maintaining the brand’s tone, intent, and emotional impact.
• Direct Response Writing: Write and edit engaging direct response messages that capture attention, spark interest, and drive action.
• Quality & Consistency: Ensure linguistic accuracy, cultural relevance, and a consistent brand voice across all direct marketing communications.
• Performance Optimisation: Analyse engagement metrics and feedback to refine messaging for improved open, click, and conversion rates.
• Collaboration: Work closely with marketing, CRM, and design teams to align copy with campaign goals, visuals, and automation flows.

Who We Are Looking For:

• Experience: Minimum 3–4 years in direct marketing or copywriting, ideally within real estate, luxury, or lifestyle sectors.
• Language Proficiency: Native-level fluency in Russian and advanced English, both written and spoken, with excellent command of grammar, tone, and stylistic nuances.
• Copywriting Expertise: Proven track record of writing high-performing email, SMS, and WhatsApp campaigns that convert leads into clients.
• Marketing Knowledge: Strong understanding of sales funnels, lead nurturing, and customer journey mapping.
• Editing & Proofreading: Excellent writing, editing, and proofreading skills in both Russian and English, with strong attention to brand voice and clarity.
• Organisation & Time Management: Ability to work under tight deadlines, manage multiple campaigns simultaneously, and adapt to changing priorities.
• Technical Proficiency: Familiarity with CRM platforms (HubSpot, Zoho, Salesforce, or similar) and email automation tools is an advantage.
• Education: Bachelor’s degree in Marketing, Communications, Linguistics, or a related field preferred.

Why Metropolitan?

• A leading real estate company in the UAE, with 15+ years of experience and 8 offices across 4 cities.
• Certified Great Place to Work, ranked in the UAE’s Top 10 Workplaces for 4 consecutive years.
• Diverse and inclusive environment with 1000+ employees, 65+ nationalities and 40+ languages.
• Career growth and internal mobility are actively supported, proven by countless success stories.
• Everything is provided to help you work efficiently and comfortably, from specialist equipment and training to break areas and Friday treats.
• A people-first culture that recognises success, acts on feedback, rewards loyalty, and actively drives positive change.
• Company-wide referral programs across 10+ services, with generous rewards for successful referrals.

Ready to Apply?

If this role feels like the right fit for your next career move, please submit your CV in English. Here’s what to expect from the hiring process:

• Recruiter Interview: A casual conversation to get to know you better.
• Hiring Manager Interview: A focused discussion with your potential line manager about the role and expectations.
• Technical Assessment: A short task to help us both assess your skills and fit for the role.

We look forward to meeting driven, talented people ready to be part of Metropolitan’s next chapter.