Lead Marketing Manager (Montenegro)
Агентство / HR ресурс NewHR ( newhr.ru )
Podgorica, Montenegro
Сеньор • Тимлид/Руководитель группы
24 сентября
Релокация • Удаленная работа
Опыт работы более 5 лет4 500 $
Опыт работы более 5 лет4 500 $
Короткая ссылка: gkjb.ru/hf4T
Описание вакансии
About the company
- International EduTech company creating educational products in the financial sector.
- Main markets: Latin America, CIS.
What Will You Do
- Design, present, and launch effective acquisition funnels to enhance lead generation, conversion rates, and customer retention.
- Plan, execute, and optimize multi-channel digital marketing campaigns (messengers, email, content marketing, SEO, SEM, etc.).
- Collaborate with sales and product teams in research, campaign creation, and optimization efforts;
- Prepare the roadmaps for campaigns, create content, and landing page prototypes, and brief the designers, content managers, and developers;
- Prepare reporting on the campaign and promotion results;
- Design, set up, and optimize marketing and sales workflows in CRM systems to manage customer relationships, track marketing activities, and analyze data to improve campaign performance;
- Plan the marketing strategy of the project, and share insights on product improvement from the marketing perspective for higher results;
- Create oversee and improve marketing materials, from website banners to hard copy brochures and case studies;
- Effectively cooperate with sales teams to improve the marketing campaigns' performance and CRM processes;
- Search and manage outsourced production teams when necessary (copywrites, video editors, SEO specialists, etc.);
- Prepare and monitor the marketing budget within the project on a monthly and quarterly basis and allocate funds wisely to maximize ROI;
- Communicate with 3rd party marketing service providers when necessary.
We expect that you have
- 5 years of marketing experience within the EdTech or/and FinTech industry;
- Proven experience in launching and managing effective digital marketing campaigns;
- Proficiency in marketing data analysis, excellent understanding of marketing KPIs;
- Excellent experience in Google Analytics and similar analytical tools (from set-up tracking pixels to data analysis);
- Proven experience with CRM systems such as HubSpot, Salesforce, Zoho CRM, and other marketing automation tools;
- Good understanding of CMS and landing page builders (e.g. WordPress, Webflow, WIX, etc.);
- Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines;
- Strong analytic skills, system thinking, and good communication skills;
- English - Upper-Intermediate and higher;
- Experience in people management.
What we offer:
- Relocation to Montenegro (remote work possible from a European time zone).
- 21 working days annual leave
- Udemy Business unlimited membership
- Corporate events and team building activities
- Professional and personal development opportunities in a fast-growing environment