Country manager / CBDO

🌏  Large and ambitious EdTech project is looking for a Country Manager with an entrepreneurial mindset who will effectively lead the new project!

It is an international programming school for children. Today, the company aims to become the largest school of IT education for kids in the world. In 2024, the team is solving the strategic task of launching a B2C direction in Mexico.

Please note! This position requires a relocation to Mexico for the first year of work.

This role typically encompasses a wide range of duties that span strategic planning, team building and management, operational setup, and local market adaptation, and requires a dynamic leader who can navigate the complexities of launching educational services in a new market.

Here are the key areas of responsibility:

Strategic Planning and Market Analysis

• Conducting thorough market research to understand the educational landscape, customer needs, competition, and regulatory environment in Mexico;
• Developing a strategic business plan that includes financial forecasting, setting short and long-term goals, and outlining the steps needed to launch the school successfully;
• Identifying potential opportunities and challenges in the online and offline education sectors within the region.

Team Building and Leadership

• Recruiting, hiring, and training a local team to support the operations of both the online and offline branches. This includes marketing, sales, customer support, and teaching staff.
• Establishing a strong organizational culture that aligns with the school’s values and mission, ensuring high levels of team motivation and performance.
• Providing leadership and direction to the team, setting clear objectives, and managing performance to achieve business goals.

Operations and Infrastructure Setup

• Overseeing the setup of physical premises for the offline school, including location scouting, leasing, and ensuring the facilities meet educational standards and requirements.
• Establishing the infrastructure for online education, including technology platforms, course delivery mechanisms, and student engagement tools.
• Implementing operational processes and systems to ensure efficient day-to-day running of both online and offline operations.

Marketing and Sales

• Developing and executing marketing strategies to promote the school and attract students. This involves digital marketing and local community engagement for the online and offline branches.
• Collaborating with the sales team to meet targets, implementing sales strategies, and managing customer relationships.

Partnerships and Community Engagement

• Building relationships with local educational institutions, businesses, and communities to establish partnerships and collaborative opportunities.
• Participating in local events and activities to raise awareness of the school and contribute to the educational ecosystem in Mexico.

Financial Management

• Managing the budget for establishing and operating the school branches, including monitoring expenses, optimizing costs, and ensuring financial targets are met.
   

Summary of Specific Skills and Competencies:

• Experience in successfully launching or scaling new businesses in Mexico or other Latin American countries;
• Experience in working with complex B2C products in tech projects;
• Ability to manage a team of at least 15 people;
• English language proficiency at upper-intermediate level or above;
• Knowledge of Spanish language and regional specifics will be an advantage;
• Willingness to "get your hands dirty" when necessary in terms of speed or task complexity;
• Ability to make data-driven decisions in highly uncertain conditions and navigate through complex situations;
• Ability to easily build relationships with the team and partners and find the right contacts;
• Full accountability for Profit & Loss (P&L);
• Deep knowledge of international business principles;
• Systematic and disciplined entrepreneurial mindset;
• Flexibility and a desire to grow.
   

Conditions:

• Fixed salary plus bonuses for achieving business metrics (discussed individually with the Head);
• Relocation to Mexico for the first year, then the possibility of remote work;
• Contract-based employment;
• 5/2 work schedule (workday starts not later than 08:00 Mexico time);
• Many exciting opportunities for implementing creative ideas, testing hypotheses, freedom in decision-making, and a high level of responsibility;
• Everything is straightforward - no unnecessery paperwork or bureaucracy.