User Acquisition Manager/ Lead

Social Discovery Group is the world's largest group of social discovery companies which unites more than 50 brands. For more than 20 years, we have been creating premium international dating services and social discovery apps with a focus on video streaming, AI technologies, entertainment, and game mechanics. Our product portfolio includes Dating.com, Cupid Media, Dil Mil, and many others. The products are already used by more than 500 million users in 150 countries around the world.

SDG Invests in social discovery technology startups around the world. Our Investments include Open AI, Patreon, Flo, Wildly, RAW, EVA AI, Clubhouse, Magnet, Tubit, Woebot, BamBam, Flure, Astry, Coursera, Academia, Harbour, Space, Woebot, Auto1, DocSend, AppAnnie, Rapyd, Boom Supersonic, Trading, View, K-Health and many others.

We solve the problem of loneliness, isolation, and disconnection with the help of digital reality.

Our digital nomad team of more than 800 professionals works all over the world. Our international team of like-minded people and professionals solves ambitious daily tasks and creates truly global products. We value focusing on results, proactive approach, and we are always looking for new and unconventional ideas.

Our teams of digital nomads live and work remotely from Cyprus, Latvia, Malta, the USA, Thailand, Indonesia, Hong Kong, Australia, Poland, Israel, Türkiye and many others.

We are looking for a highly motivated and skilled UA Marketing Lead for Our Investment Product.

Responsibilities:

• Developing and executing user acquisition strategies to drive growth and improve user engagement for our mobile app with the main focus on Facebook, Google and TikTok etc.
• Managing work on the purchase of traffic, the introduction of advertising and A / B testing of creatives on channels;
• Working closely with cross-functional teams, including Product, Analytics, Design, Creative and Engineering to optimize user acquisition campaigns and ensure the highest possible ROI.
• Tracking campaign performance indicators and assessing their success by KPI.
• Analysis of trends and insights, as well as subsequent optimization to meet KPIs: scaling successful channels and searching for growth points.
• Actively contribute to team discussions, initiatives and knowledge sharing.

Requirements:

• 3+ years of relevant experience in performance marketing for mobile apps working with Facebook, Google Ads, TikTok and other platforms.
• Proficiency in marketing analytics tools and platforms: Google Analytics, Appsflyer, Adjust, or Kochava to track user acquisition campaigns' performance, analyze data, and make data-driven decisions.
• Knowledge of digital marketing channels, including social media, search, display, and programmatic advertising.
• Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Expertise in campaign optimization and A/B testing.
• Understanding of ASO and CRO best practices, knowledge of SEO.
• Strong project management and communication skills.
• Understanding of international marketing: ability to manage campaigns across multiple countries and languages, navigate cultural nuances, and adapt campaigns to local markets' specificities.
   

What do we offer:

• REMOTE OPPORTUNITY to work full time;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• Full payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• ​Health benefits. If you are not eligible for Corporate Medical Insurance, the company will compensate up to $1000 gross per year per employee according to the paychecks. This can be spent on self-purchase of health insurance, or on doctor’s fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in the locations where we have offices or co-working. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.