International Product Marketing Manager

Yandex Product Marketing Manager We are currently developing our International marketing and communication team, which promotes Yandex advertising and analytic products globally. The team is looking for strong marketing professionals to communicate our products’ value to B2B target audiences. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies that drive product awareness, customer acquisition, and revenue growth for Yandex Advertising products on international markets. You will work closely with cross-functional teams, including product development, sales, and analytics, to identify market opportunities and deliver innovative solutions that meet customer needs. Your focus will include leveraging data and market insights to inform product positioning, messaging, and go-to-market strategies. You will also collaborate with the marketing team to create compelling content and campaigns that engage and convert prospects. 

Responsibilities: 

 Conduct market research and analysis to identify customer needs, market trends, and the competitive landscape 

 Develop go-to-market strategies for new and existing products, including product positioning, messaging, pricing, and distribution 

 Collaborate with product development teams to ensure that product features and benefits align with customer needs and market trends 

 Work closely with sales and business development teams to drive create sales materials, customer success stories, and other content for customer acquisition and retention 

 Partner with the marketing team to create compelling content, including webinars, blog posts, case studies, and white papers 

 Analyze and report on marketing campaign performance, making data-driven recommendations for continuous improvement 

 Collaborate with external partners like agencies, vendors, and industry associations to execute marketing campaigns and events 

 Develop and manage the product marketing budget 

 Monitor and analyse the work of contractors, build effective cooperation between several agencies, monitor payments and document flow Qualifications

 Bachelor's degree in marketing, business, or a related field 

 5+ years of experience in product marketing, preferably in a B2B technology company working with international markets 

 Strong analytical skills to interpret data and draw insights that inform marketing strategies 

 Excellent communication skills and the ability to articulate complex ideas clearly and concisely  Proven ability to collaborate with cross-functional teams and build strong relationships with stakeholders 

 Strong project management skills to help manage multiple priorities and deliver results on time and under budget 

 Prior experience with marketing automation and analytics tools like Google Ads, LinkedIn promo tools, Yandex Metrica, and Google Analytics 

 C1+ English fluency 

Preferred qualifications: 

 Experience with mobile monetization and mobile analytic products 

Benefits: 

 Option to work remotely from anywhere in the world

 Competitive salary based on the local market 

 Comprehensive support from the team and top management 

 Opportunity to build processes from scratch