Head of User Acquisition

Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 50 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (12m+ downloads, the most popular intermittent fasting app in the US), Zing (personal fitness trainer), and more. 

The rapid portfolio growth is fuelled by the recently raised $100 million in a series B round led by VNV Global.

We are looking for a Head of User Acquisition (UA) for our brands.

This is a strategic role that will also require getting your hands dirty and building much from scratch.

Responsibilities:

• Define, own and execute our long-term user acquisition strategy;
• Drive rapid customer growth by taking full ownership of all digital marketing channels such as Paid Social, Paid Search, affiliates etc;
• Define our testing strategy within existing and new channels to quickly understand profitability and scale where relevant;
• Manage, optimize and report on marketing budgets and ROI providing business cases, implementation, and learnings;
• Own growth stack, tooling, and media mix modeling and evangelize it within the company;
• Work closely with our creative team to develop a state-of-art creative strategy for our ads and other marketing materials;
• Work closely with our Product and Growth teams to help identify, prioritize, and deliver on growth initiatives;
• Build and mentor a brilliant growth team with a high sense of ownership and a culture of getting stuff done.

What drives success for this role:

• 6+ years of user acquisition from strategy to execution in a start-up, predominantly in the mobile app space;
• 3+ years experience in managing high-performance growth teams;
• Proven track record in mobile user acquisition and marketing landscape, organic is a big bonus;
• Advanced knowledge of marketing data stack, tracking, attribution, incrementality, BU economics is a must;
• Excellent communicator & comfortable in an international environment
• Data-driven decision maker with significant experience running A/B tests;
• Great people management skills, ability to build processes and influence cross-functionally;
• Capable of delivering maximal impact in a short amount of time;
• Ability to think differently and see the big picture;
• Resourceful, creative, and self-motivated;
• You have a can-do-more approach, a passion for making an impact and exceeding your goals;
• English - fluent, excellent writing.