Head of E-commerce Russia & CIS (Beauty)

We are looking for a professional to who will become the Head of E-commerce and will drive the growth strategy to provide customers with the best in class on-line experience. This role will be responsible for the delivery of Net Revenue, Retail Sales, and P&L targets for a portfolio of the Wella Professional Beauty Brands. As a key leader in the organization, the key focus areas will include people, indirect/direct media management, customer management, site merchandising, marketing, and prospecting & closing new business for the channel. Proven track record of selling through main marketplaces and strong ownership are a must to succeed in this role.

Reporting to: Sales Director Russia & CIS

Direct reports: up to 4 employees

KEY RESPONSIBILITIES

• Activate the right business drivers by tracking, analyzing and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization);
• Manage sales forecasts and investment plans, providing weekly/monthly/quarterly estimates on sales projections and plans;
• Ensure that all ecommerce activity is consistent with the brand sense of purpose;
• Manage competitive, market, and best practices intelligence;
• Drive customer acquisition, retention and growth;
• Collect and connect working knowledge on the e-retailers;
• Create synergies between inside and outside partners in marketing or digital activities;
• Lead growth and build capability of management team to execute the perfect store and customer experience;
• Liaising with Supply Chain and Demand Planning to secure forecasts in line with channel plans and financial forecasts;
• Oversee brand initiative go-to-market plans, on-time launches, and best in class launch strategies;
• Identify and lead new test ideas to additional revenue

WHAT YOU WILL BRING

• A commercial mindset with proven track record in building/developing e-commerce business (2+ years) and extensive knowledge of best practices and strategies;
• 2 years+ experience in consumer or professional goods, Beauty industry a plus;
• 1 year+ of people management experience;
• Ownership attitude, self- starter, and able to work independently. Strategic thinker;
• Continuous improvement mindset: desire to be aware of new approaches, trends and practices, awareness what it takes to implement them;
• Higher education in Business, Marketing, Management, or other relevant study preferred;
• User of Google Analytics, CRM systems, search optimization tools;
• Strong presentation and negotiation skills;
• Ability to multi-task and work efficiently in an extremely fast-paced environment and manage time and multiple projects effectively;
• Results-driven and able to work with the cross-function teams to achieve sales;
• Strong analytical and problem-solving skills;
• Fluent English and Russian

WHAT YOU CAN EXPECT FROM US

• Attractive salary package;
• Bonus depending on achieved results;
• Wide range of benefits (health & life insurance, discounts for families, meal allowance as well as well-being benefits);
• Continued learning and growth opportunities;
• Beautiful office at Voykovskaya metro station (2 days per week working there, 3 days - remotely);
• Opportunity to contribute to legendary family of brands;
• Truly international and diverse environment where you can be your true self and practice English;
• Interesting life inside the #WellaFamily: celebrations, brand days, opportunity to be a model etc.

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities.

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.