Digital marketing manager

Digital Marketing Manager, CIS Region

What this role is responsible for:

As a Regional Digital Marketing Manager you will be responsible for implementing effective paid digital advertising campaigns to attract qualified prospects with cost effective strategies across Facebook, Google and other paid advertising platforms. Day to day, you will drive campaign strategy development, planning, campaign building, A/B testing, data analysis, and stakeholder communication management. You will be responsible for Crimson’s paid digital marketing activity across 3-5 countries, working with Crimson’s country managers, local area marketing teams and the global digital marketing team, reporting directly to Crimson’s Head of Performance Marketing.

What success looks like:

Leadership and Initiative

• Participate as an active member of the global digital marketing team, contributing ideas to improve structure and processes
• Actively engage Crimson’s country managers and local area marketing managers, helping them build their local digital strategies and plans and execute on these.

Digital Campaign Execution

• Consistently launch paid digital advertising campaigns across all markets managed (you will be owning digital marketing across 3-5 countries), following global processes, guidelines, and budgets.
• Select and design A/B tests in order to consistently improve knowledge and results.
• Consistently track leads, lead progress, and sales/revenue generated from your activities.
• Explore local digital marketing resources, market by market, in order to optimize spend and maximize revenue in each market.
  
   

Analysis and Reporting

• Analyse and report on campaigns, A/B tests, leads, and revenue and ROI.
• Contribute in developing Crimson’s global digital marketing best practices and knowledge base.
• Support in compiling and reviewing global analytics and revenue reporting.

How you’ll know you’re crushing it (KPI’s):

• Digital marketing revenue targets achieved, consistently on a monthly basis across all markets managed.
• Strong ROI across digital marketing channels. 
• High engagement of stakeholders.
• Consistent tracking, reporting, knowledge sharing, and rapid iteration.

What skills and experience you’ll need:

• 3+ years of experience developing and executing social media strategies and paid advertising campaigns using Facebook Ads Manager and Google Ads Manager.
• Excellent verbal and written communication skills.
• Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
• Ability to productively and efficiently collaborate with a globally dispersed team.
• Outstanding analytical and problem-solving skills.
• Exceptional learning agility.
• Experience with Google Analytics, Marketo, Salesforce, Tableau or close equivalents for each is preferred.