Head of Marketing (CMO)

We are looking for an A-player Head of Marketing to come aboard our rocketship!

Here is why this could be an exciting opportunity for you:

• You’ll be marketing the product that you are truly proud of because you’ll see how it delivers outstanding business results for our customers! You will also be able to use the product yourself on a daily basis and you'll be excited to promote a product that was developed in Russia and has become a top contender in the global market (which is a very unique case!).
• You’ll get a chance to do marketing for a B2C marketing platform at the international B2B level (working closely with the USA, GCC, Europe, and other markets) that requires an expert approach to marketing and strong analytical skills.
• You’ll be on the edge of innovation in the digitalization of the restaurant industry, facing challenges that no one in the world has yet solved or knows how to solve, you will be leading the industry forward.
• You’ll join the company that is not driven by “professional managers”, but by high motivation and a strong will to change the world by creating outstanding software and service. We do not speak the language of standard working hours and bureaucratic rules or "top downs", all decisions are made by consensus. We communicate as a team built on the values of a partnership built around a unifying mission!
• You’ll get the ability to realize your ideas and take risks, develop your skills and become an international 80 lvl professional!
• You’ll bring your skills to a quickly scaling company expanding into new markets! As a result of the new post-Covid reality that has defined the last year, we’ve seen unprecedented growth and opportunity as restaurants around the world undergo a digital transformation that requires high quality mobile ordering and customer communication channels.

About us:

LoyaltyPlant is a global leader in mobile ordering & loyalty solutions. We empower restaurant and retail innovators to achieve game-changing business results for their brands by building rewarding customer relationships. Our product is a marketing platform based on a white-label mobile app and a powerful CRM system to analyze customer behavior and launch personalized marketing campaigns.

We pioneered the industry 9 years ago and currently, we have more than 600 customers (e.g. Cofix, Subway Russia, Papa John’s UAE, Black Star Burger, TGI Friday’s Europe, Greenbox, 7 Leaves, etc) and >15,000,000 end-users in 20 countries. Our case studies are verified by independent agencies, have received international awards, and demonstrate the effectiveness of the product.

About the role:

We’re looking for a talented and passionate leader to play a key role in driving growth as the Head of Marketing. In this role, you will be responsible for defining the growth marketing strategy, while collaborating with our Sales, BizDev, Customer Success, Product, and Analytics teams teams. A key area of focus will be on developing our customer acquisition strategy while building a robust conversion funnel.

What you’ll do: 

• Define and develop the customer acquisition strategy across regions and markets
• Build a robust conversion funnel, focusing on increasing top-of-funnel lead flow while improving lead quality
• Develop organic and paid channels, underpinned by a clear testing strategy and roadmap
• Partner with Sales, BizDev, Customer Success, Product, and Analytics teams to achieve cohesion on broader goals
• Handle corporate communications to deliver a brand-consistent message
• Build and manage a highly efficient team of marketing professionals
• Provide regular reporting on campaign performance and progress toward goals

Welcome aboard if you are ready to accept this exciting challenge!