Senior SEO specialist

YCLIENTS is a successful IT company and a leading player in the software industry of online booking, appointment scheduling and service-based business automation. We are more than 200 determined and ambitious professionals, whose cooperation often becomes the basis of friendly communication outside the office. Today, we are hiring like-minded people to move forward and achieve our goals.

Responsibilities:

• Lead the global strategic direction of YCLIENTS SEO by building and adjusting the SEO roadmap of site updates, experiments and technical initiatives to improve keyword rankings and search market share to drive organic traffic and revenue.
• Partner with YCLIENTS marketing team to develop SEO copywriting recommendations that align with business objectives.
• Work with in-house web development team to identify and resolve technical SEO issues and standardize SEO requirements across our websites to be aligned with Google and other global search engine best practices.
• Engage and closely collaborate with the Marketing and Engineering teams to drive website improvements.
• Manage execution of organic search strategies including regular site audits, comprehensive keyword research, inbound link generation, link building strategy, content generation and competitive analysis.
• Partner with Marketing team to create and deliver SEO performance reports, and provide actionable insights for other teams.

Requirements:

• 2-3 years hands on experience creating and implementing SEO strategies
• English language proficiency
• Demonstrate a high-level understanding of SEO and how Google algorithms work
• Hands-on experience with Google Analytics/Yandex.Metrica or other web analytics platform
• Hands on experience with SEO tools such as SEMRush, Ahrefs, Moz, Searchmetrics, Google tools and others.
• Familiar with using tool such as Confluence/JIRA
• HTML experience for making onpage changes or putting tasks for development team
• Google Tag Manager experience for implementing site schema
• Ability to analyze data to drive recommendations and decisions
• UX-principles understanding is a plus
• Superior written and verbal communications skills, coupled with highly developed interpersonal skills.

Why join:

• You'll have the opportunity to take part in promoting a cool product in a foreign market;
• Work in a creative team of professionals of their business;
• We have a rich corporate life and the possibility of business trips to St. Petersburg and Sochi branches to change your environment;
• Official job placement, private medical insurance (VHI) after passing the probationary employment period.