Chief Growth Officer at Flo

Flo is among global leaders in digital health & fitness and the most popular women’s health app in Appstore and Google Play in over 100 countries. 10% of the US women are using Flo on a regular basis. The app has more than 115 million installs globally.

Flo’s ultimate goal is to become a universal health platform for hundreds of millions of women in the world.
Flo is backed by such well-known venture capital funds as Founders Fund, Mangrove Capital, Target Global with round A valuation of USD 230 M.
Flo has set extremely ambitious goals for the upcoming couple of years: grow MAU from 30 to 100M, double the installs.

We’re looking for a talented and ambitious Chief Growth Officer that would help us reach those targets. CGO would be a key player of the leadership team reporting directly to the CEO. 

Key Objectives:

• Develop and execute a growth marketing strategy based on deep market research and consumer insights,
• Contribute to developing new and existing products in order to maximize LTV,
• Substantially increase paid user acquisition budget (target: USD 30M+ annually),
• Develop profound analytical and customer feedback tools,
• Contribute to budgeting and strategic planning processes.
   

Key Requirements:

• Extensive experience in digital marketing on leadership roles,
• Outstanding managerial skills,
• Proven track record of scaling an online b2c product or service, ideally on tier-1 markets,
• Experience with subscription-based apps or services as an advantage,
• Product development skills. Ability to gather customer insights: what are the pain points, who’s the main audience, what problems are competitors solving and why,
• Numbers-driven approach,
• Fluent English,
• Able to work effectively in international corporate culture.

Personal skills

• Self-starter, ready to take ownership,
• Bar-raiser,
• Proactive approach,
• Team player,
• Able to work in an unstructured and volatile environment.