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Chief Growth Officer at Flo

Прямой работодатель  Haxus
Минск, Беларусь
Руководитель отдела/подразделения • Директор
Маркетинг и PR • Growth • Контент маркетинг • User Acquisition • ML/AI • Медицина и фармацевтика
4 июня в 12:11
Удаленная работа
Опыт работы более 5 лет
Работодатель  Haxus
Описание вакансии

Flo is among global leaders in digital health & fitness and the most popular women’s health app in Appstore and Google Play in over 100 countries. 10% of the US women are using Flo on a regular basis. The app has more than 115 million installs globally.

Flo’s ultimate goal is to become a universal health platform for hundreds of millions of women in the world.
Flo is backed by such well-known venture capital funds as Founders Fund, Mangrove Capital, Target Global with round A valuation of USD 230 M.
Flo has set extremely ambitious goals for the upcoming couple of years: grow MAU from 30 to 100M, double the installs.

We’re looking for a talented and ambitious Chief Growth Officer that would help us reach those targets. CGO would be a key player of the leadership team reporting directly to the CEO. 

Key Objectives:

  • Develop and execute a growth marketing strategy based on deep market research and consumer insights,
  • Contribute to developing new and existing products in order to maximize LTV,
  • Substantially increase paid user acquisition budget (target: USD 30M+ annually),
  • Develop profound analytical and customer feedback tools,
  • Contribute to budgeting and strategic planning processes.
     

Key Requirements:

  • Extensive experience in digital marketing on leadership roles,
  • Outstanding managerial skills,
  • Proven track record of scaling an online b2c product or service, ideally on tier-1 markets,
  • Experience with subscription-based apps or services as an advantage,
  • Product development skills. Ability to gather customer insights: what are the pain points, who’s the main audience, what problems are competitors solving and why,
  • Numbers-driven approach,
  • Fluent English,
  • Able to work effectively in international corporate culture.


Personal skills

  • Self-starter, ready to take ownership,
  • Bar-raiser,
  • Proactive approach,
  • Team player,
  • Able to work in an unstructured and volatile environment.