“SuperCity” just celebrated its 12th birthday, and is still conquering new platforms. In just the last year, the City has expanded to three more venues: Facebook Instant Games, Microsoft Store, and MS Start. Kudos to the team — they're absolute tech junkies, always on the hunt for the next big thing.
Denis, the game’s Producer and our Delivery Director, recently went to Gamescom in Cologne and is sharing updates on the latest industry trends, hinting at what we might adopt next.
- Tracking the community vibe? There’s now a faster way to do that, and yep, it's automated. “SuperCity” will be the first at Playkot to tap into the Affogata tool to keep a pulse on community trends, swiftly pinpoint key feedback from players, and turn those insights into charts for data-driven decisions.
- We’re leaning into outsourcing more playtests. We’ve previously teamed up with PlaytestCloud, a firm specializing in live-audience playtesting. With the growing importance of rapid player feedback, this approach looks promising for our upcoming projects.
China update: we’ve been tipped off that WeChat Mini Games is where we need to be, and pronto. At the expo, Denis scored an invite to the Chinese social network while also being characterised as “Friend of China” which is a must when you register. Sounds official, doesn’t it?
Ilya, our Business Development Director, comments on general trends that are important to us in particular:
- Webshops are riding the wave. There were about 10 booths of companies providing payment infrastructures for the web or even full-cycle solutions to transition mobile games online.
- The focus on the PC market is making a comeback: several companies are now zeroing in on it for their fresh ventures, finding it more predictable.
And there you have it — a whirlwind update on “SuperCity” and our ever-evolving gaming landscape. Just as cities grow and change, so do our endeavors. From attending global expos to tapping into new tech tools, Playkot remains curious and committed.
Senior Game Designer
1 гЕсть хороший, крепкий миддл на удалёнку. Нннннада?