Публикация участника Vladislav Kulbei

RocketData запускает второй «Открытый микрофон» В мае мы впервые провели новый для нас формат ивента, который назвали «Открытый микрофон». В тот же день мы получили массу позитивных отзывов с главной идеей о том, что такие камерные (и полезные!) ивенты стоит делать чаще. Мы прислушались к этой просьбе и вот уже на следующей неделе, 19 августа, запускаем второй «Открытый микрофон» на новую тему: ⚡️ «Контент в геосервисах: как повысить привлекательность вашей компании на картах» Все, что вы хотели узнать о возможностях наполнения карточек продающим контентом, например: 🔹 Как генерировать красивые фото от клиентов в карточках 🔹 Как мотивировать клиентов оставлять позитивные отзывы 🔹 Как работать с негативом и составлять жалобу на отзыв …и другие ваши вопросы, которые мы учтем при подготовке к событию. ✔️ В чем отличие «Открытого микрофона» от вебинара? Мы предоставим возможность вам задавать вопросы нашему спикеру и до, и во время эфира. Да-да, мы откроем микрофоны всем желающим ;) ✔️ Как это работает? После регистрации у вас будет возможность задать вопрос в чат-бот, а затем получить на него ответ на мероприятии. Во время прямого эфира можно будет уточнить детали или задать еще один вопрос по заданной теме. 📌 Когда: 19 августа (пятница) 🕔 Во сколько: 12:00 по Минску (GMT+3) 👉 Зарегистрироваться на открытый микрофон:

С удовольствием сообщаю, что я начинаю работу в новой должности – Executive Sales Manager в компании Rocketdata.io!

Our services: Brand strategy Naming Package design Communication strategy PG Brand Reforming developed a brand for special dairy products About the product: What is A2 milk and how does it differ from ordinary milk? The protein composition of natural cow's milk contains two main types of beta-caseins: A1 and A2. Various studies have found out the connection between the A1 protein in milk and digestive discomfort, allergic reactions and other negative effects for some consumers. Key aspect of the strategy: potential consumers are skeptical about “milk improvements” and trust more familiar and understandable quality markers like naturalness. That’s why the task of the new TM “Asablivae” is to show consumers that milk, improved by nature, natural and qualitatively different from the entire “shelf”, has appeared on the market. #PG #research #strategy #design #branding #communication

Our services: Package design Visual identity BambuYu is a bold brand that speaks to a global environmental challenge - deforestation. Therefore, a striking design is the most suitable solution to once again emphasize the feature of the product and draw the consumer's attention to it. The design used rich colors and contrasting combinations. The pattern was made predominantly using sharp, even shapes that emphasize the bold character of the brand. Bright design gave the brand courage, emotionality and at the same time modernity, and the very specificity of the product - awareness and involvement in global problems and problems of consumers. #PG #branding #design #productdesign

Our services: Naming Package design Positioning The PG Branding team has the task of developing an innovative product for the Belarusian market. This is a trademark of the chewing marmalade for the Krasny Pischevik company.  Strategic studies made it possible to identify some trends, that helped us to develop a chewing marmalade with alcoholic flavours, unique for the Belarusian market.  A completely new trademark was developed for the new product. Target audience, sales channels and all the external brand attributes were identified as well. The naming “Good Mood” is based on the idea of  a youth party, which, even being non-alcoholic, is always accompanied by a good mood. The design is  reflecting innovation through space-style images. The silver coating of the packaging acts as a reference to space nutrition, which distinguishes the product from the market competitors. #PG #team #branding #design #packaging

Our services: Visual identity Naming PG Reforming developed an identity for an IT school of a new format An IT-academy of a new format created by the co-founder of the French school “Ecole 42” with a unique approach to learning enters the Uzbek market: no lectures, assessments and teachers (only mentors), emphasis on self-education and mutual learning in a team, study at any time 24 / 7. The idea of the Astrum brand is to create conditions for the training and development of each student, thereby contributing to the development of the entire IT industry of Uzbekistan. The name “Astrum” was chosen for the brand. It is the Latin word for “star, heavenly body”. The Latin origin emphasizes the "scientific character" of the brand, and the meaning is associated with achievements and striving for the ideal. The graphic solution conveys flexibility and friendliness, the color palette connects the brand with technologies, but at the same time not strict, but bright and creative, which is closer to the sphere of non-formal education. Also, in the logo, instead of the letter "T", "IT" is encrypted, which at the same time looks like a person, i.e. student of the academy. #PG #Identity #naming #branding

Our services: Package design Food photography Arco Sweets decided to develop a new course and make its key products all natural: no palm oil, no sugar, no lactose and gluten. The company also presented a new promising flavors: bars with hemp seeds, with chocolate and chili peppers. The PG team has renovated the brand's logo, so it's become modern, friendly and tasty. Natural lavender and chocolate colors are depicting brand transition to more natural formulations. #PG #design #photography #ArcoSweets #sekacz

Our services: Package design Communication Let's see how traditional kvass could become a badass market-sensation. “Darkside” — the blackest kvass on the shelf with a new approach to this category. We get rid of traditional images and emotions for the sake of younger customers, whom we urge to be bolder and join the dark side. #PG #design #branding #marketing #communication #digitalmarketing

Our services: Visual identity The administration of the city of Konin has developed a new strategy for the development of the city, the main focus of which has become "green energy": the positive energy of the place, the energy of people, the energy of social and economic entities.  The agency had to develop a brand that would fully reflect the new positioning of the city, speak of the desire for greater environmental friendliness and dynamism in the development of all spheres of society and infrastructure. The PG team built the style on plastic forms, on flowing streams of energy, with the help of which it reflected the connection between the residents of the city and the place where they live, between the administration and other city structures, between sustainable and dynamic, between business and creative. The design team has developed a unique font and a comprehensive guide in which most of the points of interaction between man and the city have been worked out, thanks to which green energy penetrates into every cell of Konin. #design #PG # #architecture #brand #Konin #Poland