Публикация участника Albina Oreshkina

The end of August is a squash season so in Russia we have a proverb: «If you weren't given zucchini that means you don’t have a friend». There are a lot of vegetables that are left and get rotten, so we came up with a solution. In partnership with VkusVill NL (grocery chain) we launched an amazing collaboration — Zucchini sharing. Zucchini sharing — is a food sharing project where anyone can take as many zucchinis as they need or just share their surplus harvest. So we converted several cars into a sharing station with unique car pasting and special wooden boxes, which were located in a trunk. Not only could lucky ones share vegetable marrows with others, but also they could find a branded can of zucchini caviar from our partners VkusVill NL. In addition, we made a game on Telegram — https://t.me/SquashGameBot — anyone can rescue some squashes as well as win promo codes from both companies. Besides, after finishing the game, a user gets a guide with useful tips about how to deal with zucchini. It was a pleasure to do an art direction of this project with my colleagues who are responsible for launching this project: Grisha Kaminskii — SMM-manager, project lead of Citydrive Anna Romanenko — project lead of VkusVill