Публикация участника Darya Goncharik

💬 Don't miss the chance to chat with the Octo Team! Is subscribing to your blog a must-have for affiliate marketers? Do your videos about top altcoins gather thousands of views? Are you confident you can become our ambassador? Or maybe you’re using a multi-accounting browser already and want to switch to Octo? We'll be happy to chat with you on April 16-17 at Conversion Conf by Conversion Club Warsaw: https://lnkd.in/dftdrpyc Marketing team will be there to: – Discuss collaboration opportunities with you; – Hear your ideas about improving Octo; – Explain why purchasing an Octo Browser subscription today is a solid investment in tomorrow; – Bring good-looking team members (meaning everyone) for you to take selfies with. You'll recognize us by our cool Octo t-shirts and happy users around us, because we won’t come empty-handed: we've prepared some nice bonuses for you ⭐️!

🔍 Balancing act: why the head of marketing should avoid micro-management We delve into the common pitfall of marketing heads, diving headfirst into operational tasks, risking the balance of strategic focus. It's not uncommon to find ourselves slipping into the role of the 'jack-of-all-trades,' but it's crucial to recognize when it's time to step back and analyze. Here's when it's acceptable to dive into operational tasks (my personal checklist): 1️⃣ Onboarding new team members (without doing their work for them!) 2️⃣ Establishing new processes or projects, ensuring smooth implementation 3️⃣ Providing feedback or suggestions as a manager (time-bounded!) As a head of department, carve out time for market analysis, data scrutiny, and brainstorming innovative ideas. And finally, equally important, is the ability to trust your team. It's about respect and confidence in their professionalism, knowing when to step back. I've received feedback from my own team before, "Darya, we appreciate it, but let us figure it out ourselves, we'll navigate, we'll handle it, otherwise, we'll never learn. Just trust your team more." 🤝 #Leadership #Trust #Teamwork

At the end of last year, our team participated in one of the world's largest conventions dedicated to affiliate marketing, Affiliate World Conferences. The event took place in Bangkok, making our December even hotter! Sweet memories. https://lnkd.in/eSE3ZSTZ

Today I'm too busy collecting merch/ insights and talking truth about competitors at AWA 2023 🫣 Enjoy the video from the fields:

The Octo Browser team will be in Bangkok for the AW Asia Conference next week. If you will also be there, I would be happy to chat! I am eager to meet our users, partners, social media and advertising experts. Any ideas for collaborations? Please feel free to DM me! Thank Affiliate World Conferences for providing such an amazing opportunity 🙏

Exciting news to share! Our first group assignment is officially in the books, and I'm thrilled to report that our  presentation defense went off without a hitch. 📚🤓 It's just the beginning of this amazing journey, and I couldn't be happier to be part of such a talented and dedicated team. Here's to many more successful missions ahead! 🙌 #Teamwork #MarketingSuccess #MBAJourney

40% of companies do not have a CMO at the executive level! For all who are building a business strategy, here's something to think about, advice from Philip Kotler's lecture today. Mr. Kotler shared, based on his experience, that 40% of companies do not have a CMO at the executive level. This means that the very department that should be driving the business forward does not have a direct voice or participation at the C-level of the company! When businesses develop their strategy, they present it to marketers and say, 'Now tell us how you're going to make this happen.' The main problem is the lack of direct relationships within the CFO-CMO-CEO trio. Most often, the CMO reports directly to the CEO, and they bring information to the executives.The CEO is not a marketer, and the language and metrics they use are quite different. Now, imagine a situation where the CFO, the CEO's right-hand person, evaluates marketing solely based on their metrics and the budget marketing has spent. From my own experience and what I encounter in the professional community, my colleagues, Heads of marketing, Marketing Directors, say, 'They don't hear us; they blame us; they demand sales and performance, and often those who produce the product dictate its development.' This is a constant challenge for me, too. So, here's advice from Mr. Kotler: ✔ Sell your value within the business to your key figures, CFO-CEO. Engage in communication, describe what you do, bring market information, trends, competitive analyses, industry news relevant to your field. ✔ Talk about the challenges you face and the resources you need. ✔Align on metrics that are understandable to your CFO-CEO, demonstrating how your work affects each level. Only this way, step by step, can you get your CEO involved. Well, good luck on this challenging path. There will come a time when only marketing won't be blamed in your company, and they won't say they're just doing some advertising that doesn't work, and we'd better fire them all.

Brand-building or performance?Whose side are you on?The BrandFormance approach 🤔 For all of us in marketing, sales, and business development, there's a pivotal question: how to strike a balance between brand-building efforts and performance. We frequently receive a stern directive from the C-suite: Marketing, sales – it's all about performance,bring leads, customers! It's a constant tug-of-war. I'm an advocate of the following approach BrandFormance .You just need to maintain that equilibrium because brand and performance are like pieces of the same puzzle. The trick is not to focus on the lower end of the sales funnel and squeeze out performance. It's like harvesting without planting new seeds. You must work across the entire funnel, from raising awareness to sealing the deal, preparing the upper part of the funnel with awareness-building activities and nurturing brand knowledge and trust. Don't let the constant calls for "We need leads!" drown out the need to establish a strong brand. Shhh, it's impossible to pinpoint with 100% certainty which touchpoint in your communications becomes the coveted decision-maker, the ultimate conversion point! What do you say? How is this handled in the companies you work for? #BrandFormance #MarketingStrategy #BrandBuilding #PerformanceMarketing https://lnkd.in/emtdp_H3

Chatting with close friends, acquaintances, classmates, or former colleagues naturally involves discussing where everyone works and what they do. Explaining the role of a marketing head is a breeze, and I can even skillfully describe it to my 96-year-old grandfather. Expressing in one minute, in simple terms, the product my company develops, and its importance to businesses can be quite a challenge. That's why sometimes I just simplify it by saying, "I work for an IT company that develops SaaS solutions." The good news is, we've created an impressive video that, in just one minute, explains what kind of browser we're building, who urgently needs it, and why.