Marketing Manager

Dodo Pizza is the fastest-growing pizza chain in the world and the market leader in Russia and Kazakhstan. We have 900+ stores in 17 countries in Europe, Asia, and Africa. 

We don't just build stores. Every part of the process is permeated by technology: we have digitized every step and made our business smart, so we can grow fast while maintaining high quality.

Our company is built upon the principles of extreme openness and trust. In our environment, everyone becomes an entrepreneur within their role and can truly create and change things.  

This year we plan to enter the Turkish market with a team of experienced franchise partners. 

We are looking for a marketer who, together with the team, will be responsible for the successful launch of Dodo Pizza in Turkey this year. Your key tasks will include brand positioning and pre-launch marketing, followed by coordinating the marketing activities of sub-franchisees and creating common marketing processes.

Geographically it will be necessary to be in Turkey. 

What you will be doing: 

• Study the local market and competitive environment (market, customers and competitors research and regular monitoring);
• Developing and implementing a marketing strategy to enter a new market in Turkey (determine the differentiating USP and adapt Dodo Pizza's positioning to the country's cultural characteristics and trends);
• Develop a pre-launch marketing plan for the new market and ensuring a successful launch in Turkey;
• Developing a menu that caters to the needs and habits of consumers in the market;
• Adapting marketing materials and tools to market needs (product marketing, working with the customer base, offline and online promotion tools);
• Coordinating the work of local marketers. Creating a unified marketing approach to market development;
• Analyzing the efficiency of marketing activities and being responsible for allocating the federal budget;
• Organizing cross-team interaction with agencies and other contractors.

What we expect from you:

• A C1 or higher level of English. Knowledge of Turkish will be a big plus;
• QSR chain marketing experience will be a great advantage;
• Experience with local marketing tools (BTL, trade marketing, promotional campaigns, organization of events, etc.);
• An understanding of the basic principles of media planning (social network targeting and analytics, Google advertising, SMM);
• An understanding of customer analytics (e.g., retention, frequency, average check);
• Knowledge of marketing tools (Mindbox, MailChimp, AppsFlyer, Google Analytics);
• Solid project management and cross-team communication skills with successful case studies;
• Willingness to dive in and understand the specifics of a new market and media space;
• Readiness to take responsibility for making decisions.

What we offer:

• A corporate culture in which people make their own decisions and take responsibility for them by solving complex problems;
• Employment terms that will allow you to focus on creation: a salary proportionate to the level of responsibility and health care. We will discuss the terms of employment in more detail with each candidate based on their location, etc.;
• A discount on English lessons;
• The use of external educational resources at the expense of the company (specialized conferences and courses);
• Career/professional growth opportunities and the possibility to implement large-scale projects;
• A huge team of like-minded individuals.