PPC Specialist (Social Paid /AdWords) specialist

Redbridge is a consulting firm. It provides legal and advisory services to mid and large businesses internationally. Our general aim is the best result provided by on-going support, effort and based on experience and adequate knowledge. Areas of speciality include business advisory, corporate, business litigation and international arbitration, IP, Banking & Finance, Technology, Fintech, as well as Real Estate. One of our primary concerns is to be up to date with the current legal framework not only of Armenia but globally.

We are looking for an experienced and creative PPC Specialist (Social Paid / Adwords) specialist to join our team on a project-based ground.

Job responsibilities

• Plan, create, and manage PPC campaigns across a variety of channels
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
• Stay on top of search engine and PPC industry trends

Required qualifications

• Bachelor’s degree in Marketing or relevant field
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google and LinkedIn
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics)
• Experience with bid management tools (e.g., Click Equations, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms, Yandex Business, Yandex Direct, Google Ads
• Up-to-date with the latest trends and best practices in SEO and SEM