Lead User Acquisition Manager

На данный момент Lead User Acquisition Manager.

Мои компетенции и опыт

Lead User Acquisition Manager with 5+ years of experience in performance marketing for mobile and web products across the US, Tier 1, Tier 2, worldwide, and LATAM markets. Strong expertise in developing and executing user acquisition strategies, building cross-functional collaboration, and managing end-to-end user acquisition to achieve business goals. 

– Managed advertising spend of up to $600K per month 

– Built and coordinated UA and Creative teams 

– Worked cross-functionally with Growth and Product teams 

– Experience with AI products, Fintech, GameDev, EdTech, and MarTech 

– Full-cycle UA: technical setup and MMPs (AppsFlyer, Adjust, SKAdNetwork), web-to-web / web-to-app / app-to-app funnels, ROAS and LTV optimization