Product Manager

На данный момент Product Manager.

Мои компетенции и опыт

Product Manager | 10+ years of experience | B2C subscription and digital consumer products (streaming, gaming, marketplaces) | ex-ivi, нужен доступ к резюме , Strategy Partners

🛠 Expertise: P&L ownership and unit economics • Monetization and pricing • Data-driven growth • International scaling • Payment flows and PSP integrations • A/B testing and product analytics • Product team leadership • Retention and voluntary/involuntary churn reduction • LTV growth • ML-driven personalization • Stakeholder alignment • Internal systems, enterprise platforms and process automation

Key results
🎮 нужен доступ к резюме | P2P marketplace for in-game items
Owned full P&L and product strategy. Grew revenue 14x and expanded from 1 to 56 countries. Redesigned onboarding and integrated a UK-licensed PSP, increasing the wallet creation conversion rate from 20% to 98%.
Launched an in-house B2B platform with a three-tier KYC/AML model and anti-fraud controls, bringing Legal, Compliance, InfoSec and PSP requirements into alignment.
Designed and ran A/B tests of payment flows offered by alternative PSPs across the platform's key games, identifying conversion drivers missing from the in-house solution and an opportunity to increase successful payment conversion by 8 percentage points.
Led a cross-functional product team across backend, frontend, design, QA and customer support. Aligned goals, expectations and priorities across stakeholders in Legal, Finance, Compliance, InfoSec, Marketing, PSPs and game studios.
🎬 ivi | Paid monetization and Discovery Layer
Used data analysis and A/B testing to demonstrate the effectiveness of surfacing paid content earlier in the customer journey.
Rebuilt the Discovery Layer for iOS and Smart TV, including the home screen, themed collections and content rotation, contributing to нужен доступ к резюме growth in revenue from the paid model within a year.
Introduced automation into the storefront admin tools, accelerating content publishing and automating content rotation. Led the development of an ROI forecasting model for every title considered for acquisition, optimizing unit economics. The company reached operating break-even.