Product Manager

На данный момент Head of Artist Support Music Catalog Operations.

Мои компетенции и опыт

Elizaveta Kolatsk

Product Manager · Project Manager

Yerevan, Armenia · Open to international relocation нужен доступ к резюме · Telegram: нужен доступ к резюме

Summary

Product / Project Manager with 6+ years at VK Music, the last two of which leading two teams totaling 14 people. In parallel, led a B2C product from zero to MVP in production in 4 months and built product analytics from scratch for an early-stage stack. Strengths: building processes from the ground up, data-driven decision-making, and operational management. Completed an Applied Data Analytics course (certified), working comfortably with A/B testing frameworks. Also write product long-reads and educational content for users.

Experience

Head of Artist Support & Music Catalog Operations — VK Music

April 2024 — Present · VK · Music streaming platform

• Lead two teams (14 people total) at the intersection of B2B and B2C: a label & artist helpdesk serving premium partners (Believe, SP Digital, Zvonko and direct-contract majors) and a content operations team processing ~2,000 artist profiles and ~5,000 releases per month.
• Drove CSAT from 80% to 90% (now sustained at ~97%) and cut First Reply Time from 3 days to 24 hours — then identified that VIP partner support was running through an unstructured shared inbox. Pushed to migrate it into the standard support interface, cutting partner FRT in half. Also negotiated a 3-day maximum ETA with engineering for any VIP-flagged request.
• Content operations: introduced a metrics system and quarterly quality review where none existed before.
• Act as the product-facing voice of premium label partners: collect and synthesise partner feedback, translate it into Jira issues, and escalate to engineering. One multi-year push resulted in an architectural rethink of how track IDs are handled during catalogue transfers — preserving streaming stats and chart positions across distributors.
• Identified an underperforming team member through the quality review system, handled the offboarding and onboarded a replacement — team productivity grew 20%.
• Write product specs and PRDs, as well as educational long-reads for artists in the VK Music community — guides on promoting their music and managing their profile on the platform.

Product Manager (hired as Project Manager) — Independent contractor

June 2025 — March 2026 · In parallel with VK · Software development

Two products: a mobile app for international markets and a B2C entertainment platform. Team: 1 designer, 2 front-end engineers, 2 back-end engineers, 1 QA. Hired as PM, in practice covering both product and project responsibilities.

• Launched MVP to production in 4 months from zero — built the process end-to-end, set up Jira and team collaboration tooling. The product grew its audience quickly after release.
• Wrote product specs and PRDs, scoped the MVP, ran manual testing, managed stakeholder and sponsor communication.
• Hired a QA engineer from the open market — owned the full cycle from job description to onboarding.
• Built product analytics from scratch: scoped a dashboard covering DAU/WAU/MAU, top content and providers, payment-system activity; computed ARPU.
• Ran competitor research and designed two product features: a dynamic content top based on popularity with unit-economics weighting and an ML-driven personalized recommendation block ("For You").

Product Manager (hired as Project Manager) — Zayads (ad-tech startup)

October 2024 — March 2025 · In parallel with VK · Dynamic ad insertion for podcasts

Early-stage ad-tech startup building dynamic ad insertion (DAI) infrastructure for podcasts — a Russian equivalent of Megaphone, Acast, AdsWizz. B2B model: advertisers on one side, podcast networks and hosting platforms on the other. Team: 1 back-end, 1 front-end, 1 DevOps, with the CEO as the key stakeholder.

• Owned and fully delivered a 4-month product roadmap: API integrations with hosting partners (Podster, Red Basset) including seamless account-and-permissions, an advertiser dashboard with live campaign analytics, an R&D track on automated mid-roll placement, and production stabilization.
• Worked directly with the CEO as the primary stakeholder: product prioritization, technical trade-offs, balancing new features against stability.

Senior Content Moderator (Team Lead) — VK Music

January 2023 — April 2024 · VK · Music streaming platform

• Earned an A performance review rating for 2023, my first year as a manager: onboarded 4 new team members, introduced quarterly quality review, reduced FRT to 24 hours, raised CSAT by 10 points. Promoted to Head of two teams as a result.

Content Moderator — VK Music

March 2021 — January 2023 · VK · Music streaming platform

• Frontline moderation work on artist requests. Built deep knowledge of product architecture and the music industry, the foundation for later growth into management.

User Support Specialist — VKontakte

November 2019 — March 2021 · VK · Social network

• First role at VK — entry-level user support, the starting point of a path from L1 support to leading a 14-person operation.

Education

2022 — HSE University Saint-Petersburg, BA · Faculty of Social Sciences, Philology

Courses

2026 — Applied Data Analytics · VK Education · certified 2025 — Product Management in IT · VK Education

Skills & Tools

Product: Product specs, PRDs, MVP scoping, competitor research, product hypotheses, A/B testing, product writing & long-reads 

Analytics: SQL (SELECT, filters), product metrics (DAU/WAU/MAU, retention, CSAT, FRT, ARPU), dashboards & BI (Redash, Superset), CJM, A/B testing, Applied Data Analytics course 

Management: Leading teams up to 14 people, hiring, onboarding, performance reviews, quality control Process: Agile, Scrum, product documentation, UAT, dailies, retros, stakeholder management 

Tools: Jira, Confluence, Notion, Figma, Miro, Bitrix24, Claude & ChatGPT in daily product work 

Languages: Russian — native · English — C1 · French — B1 · German — A2