Product designer

На данный момент Product designer.

Мои компетенции и опыт

# Ivan Shuvalov

**Senior Product Designer**

Moscow, Belorusskaya metro station

Phone: нужен доступ к резюме preferred contact method)

Email: intjivan+ нужен доступ к резюме

Telegram: нужен доступ к резюме

Portfolio: нужен доступ к резюме

## About Me

Senior Product Designer with over 6 years of experience in B2B products, logistics, fintech, and AI solutions.

Focus — designing complex B2B systems, TMS platforms, dashboards, and business process optimization services. I work end-to-end: from JTBD and CustDev to product launch and impact on key metrics. I launch and scale products from zero to first profit.

Worked at FKK Group (largest freight forwarder in the CIS), biny (top-3 Google for Startups in Central Asia), and InstaForex (fintech, 7+ million clients).

Clients: Coca-Cola, Heineken, Gorilla, Lenta, Hoff, Danone, Leroy Merlin, and others.

**Key Achievements:**

- Increased dispatchers' productivity by **35%**

- Reduced delays by **10%** and defects in own transport by **2%**

- Launched MVP that attracted over **10,000** drivers

**Tech Stack:** Figma, Pixso, design systems and tokens, JTBD, CustDev, user research, CJM, User Flow, Agile/Scrum, Jira, Confluence.

Additional: LLM integration (OpenAI, Llama, Mistral), LoRA model training, mentoring (10+ designers).

English — **B2**. Russian citizenship, military ID, not subject to conscription.

## Work Experience

### Product Designer

**FKK Group** — Largest freight forwarder in the CIS

*March 2024 — March нужен доступ к резюме years 1 month)*

Designed a complex B2B logistics platform (TMS) end-to-end for all participants in the supply chain. Conducted market research, CustDev, and user research; implemented the system in offline offices.

**Key Responsibilities and Contributions:**

- Full product design cycle: JTBD, CustDev, qualitative research, UX testing, hypothesis formulation and validation

- Design of complex interfaces and dashboards: onboarding, tenders and auctions, dispatching, map routing, contracts, documents, and application signing

- Redesign of the legacy design system using design tokens

- Implementation of new features that directly influenced client acquisition

**Results:**

- Increased dispatchers' productivity by **35%**

- Reduced delays by **10%** and defects in own transport by **2%**

### Product Designer

**biny** — Digital ecosystem of logistics solutions for long-haul freight transportation

*May 2022 — February нужен доступ к резюме year 10 months)*

Full development and redesign of several B2B products. Clients: Coca-Cola, Heineken, Gorilla Asia, and others.

**Key Responsibilities and Contributions:**

- Hypothesis formulation and validation, JTBD framework

- CustDev, UX testing, qualitative research

- Setup and analysis of product metrics (Yandex Metrica, Pixel, Amplitude, Google Analytics)

- Design of wireframes, User Flows, prototypes, and responsive interfaces

- Work with design system and tokens in Figma and Pixso

- Agile/Scrum, Jira, Confluence, design reviews

**Products:**

- Web platform for shippers (ordering, tracking, intelligent pricing, digital documentation)

- Mobile application for drivers with gamification and instant payments

- Web platform for forwarders (order management, fleet management, and documentation)

**Results:**

- Successful MVP launch and acquisition of first clients

- Over **10,000** new drivers on the platform

- Hundreds of orders per month

### UX/UI Designer

**InstaForex** (Official representative office in Novosibirsk)

*September 2020 — April нужен доступ к резюме year 8 months)*

Development and improvement of user interfaces for the web platform of a leading international broker (Forex and CFD, 7+ million clients).

**Key Responsibilities and Contributions:**

- Design of user interfaces, User Flows, and complex scenarios

- Market analysis, JTBD, and client needs research

- Creation of marketing landing pages, banners, and promotions

- Development of an internal banner constructor and portal

**Results:**

- Significant improvement of the platform's UX

- Increased conversion rate and attraction of new users and partners

### Product Designer / Product Manager (Freelance)

*September 2019 — December нужен доступ к резюме years 4 months)*

Led development teams for mobile and web applications. Full end-to-end cycle from idea to launch.

**Key Projects:**

- Safety educational platform **safety1st** (for universities and manufacturing)

- Safe transaction real estate analog — **Kilt**

- Loyalty system for the children's center “Tigr”

- Onboarding for a mobile app for group meetings

Used: JTBD, CustDev, User Flow, wireframes, prototyping, Figma, Agile/Scrum, A/B testing.

## Education

**Business Management**

National Research University “Higher School of Economics” (HSE), Moscow — 2024

## Skills

**Product Design**

UI/UX • Figma • Pixso • Design Systems • Design Tokens • JTBD • CustDev • User Research • CJM • User Flow • Prototyping • Wireframes • A/B Testing

**Processes & Tools**

Agile • Scrum • Jira • Confluence • Miro

**Analytics**

Amplitude • Yandex Metrica • Google Analytics • Pixel

**Additional**

Web Design • iOS • LLM Integration (OpenAI, Llama, Mistral) • LoRA Model Training • Adobe Illustrator, Photoshop, XD

## Languages

- **Russian** — Native

- **English** — B2

## References

Available upon request:

- Evgeny (Project Manager, FKK Group)

- Ilya (Lead Developer, FKK Group)

- Denis (Head of Logistics, FKK Group)

- Asset (CEO, biny)

- Altynai (COO, biny)

- Batyr (Project Manager, InstaForex)

- Vladislav (Lead Designer, InstaForex)

- Maxim (CEO, Tranzet)