Head of Performance Marketing

Текущий статус/должность: Head of Performance Marketing.

Мои компетенции и опыт

Hello,

I’m applying for this role and would be glad to contribute my experience to your team.

I’m a performance and growth leader with 10+ years of international experience across FinTech, investment platforms, SaaS and Web3. My background combines hands-on management of paid acquisition channels with leadership experience in building scalable monetization models.

Most recently, at Loanch, a European P2P investment platform, I led performance-driven user acquisition across paid, affiliate and influencer channels, with a strong focus on KYC activation, first deposit and repeat investments. During this period, the active investor base scaled нужен доступ к резюме YoY, the user-to-investor conversion rate doubled, and annual deposit targets were exceeded by 25%+ ahead of schedule.

Previously, I led performance and user acquisition initiatives across B2C and B2B products at Mercuryo (crypto payments infrastructure) and Mastercard, and earlier within a global digital agency Wunderman Thompson, working with large-scale brands such as Mamba and GeekBrains (1M+ MAU). My experience spans paid social, search, app acquisition, influencer and affiliate channels, supported by advanced analytics, attribution and continuous experimentation.

I’m motivated by roles where marketing, product and analytics are tightly aligned around data-driven growth and measurable revenue impact.

Best regards

Alexander Aveshnikov

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