Product Manager

На данный момент Product Manager Lead Game Designer.

Мои компетенции и опыт

Product Manager / Game Designer with 6+ years of experience in F2P (mobile/web) and iGaming, specializing in systems, economy, monetization and LiveOps. Driving product strategy, growth and development end-to-end — from vision and hypothesis to release and optimization — with a focus on retention, engagement, LTV and overall product performance. Aligning gameplay systems with business goals through data-driven decisions, A/B testing and iterative development.

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SKILLS

Expertise: Data-Driven Product Development, A/B Testing, Product Metrics (Retention, ARPU, LTV, DAU/MAU, ROI), Monetization & LiveOps, Feature Ownership, Game Economy Design, Balance Modeling, Game Systems & Progression Design

Tools: Notion, MS Excel, Google Docs/Sheets, Miro, Unity 6, Unreal Engine 5, Construct 3, Python, Firebase, GameAnalytics, Figma. 

PROFESSIONAL EXPERIENCE

PRODUCT MANAGER | LEAD GAME DESIGNER  in Vyxo Team | F2P Mobile & Web games | 170k MAU 

Full-cycle launch and live operations of commercial web & mobile F2P products in a cross-functional product team (~15 people) with rapid iteration toward market performance. 

• Led development of a content-driven campaign expansion with monetization-focused mechanics, reducing CPI by 45%, increasing Lifetime by 60% and LTV by 25% through improved engagement and conversion.
• Led feature development and coordinated cross-functional work, aligning execution with product goals.
• Owned features end-to-end, from hypothesis and value estimation to release and post-release optimization, validating
• impact on retention, ARPU and LTV through A/B testing.
• Defined and maintained product roadmap aligned with business goals, prioritizing features based on expected impact on
• retention and monetization performance.
• Made product decisions to cut high-cost features, optimizing development effort vs expected value.
• Improved FTUE based on funnel metrics, increasing early retention (D1/D3) and conversion to first level.

SENIOR GAME DESIGNER | PRODUCT OWNER in NDA (iGaming) | Slots, Crash & Instant games

Large commercial iGaming products with strong market positions, including collaborations with major esports partners

• Introduced new gameplay mechanics in LiveOps events, increasing avg. session length by 25% and contributing to GGR growth through increased bet activity. 
• Owned development of crash and instant game modes from concept to release, improving performance through iterative UI/UX and gameplay changes, validated via A/B testing and product metrics. 
• Worked with core product and math metrics (RTP, hit rate, volatility), aligning gameplay behavior with monetization targets and desired player value (ARPU, session depth). 
• Defined and validated monetization-focused mechanics, improving retention (D1/D7) through testing and feature optimization. 
• Collaborated closely with Game Mathematicians and DevOps to align game design, math models, enabling faster iteration. 

GAME DESIGNER in EZ GameDev | F2P Mobile games | 15M+ installs

Developed, remastered and operated mobile titles for a publisher with a combined audience of 15M+ installs.

• Led iterative A/B testing on gameplay and store creatives, increasing CTR from ~5% to ~10%, improving install conversion by 3x and driving organic traffic growth. 
• Full-cycle development of hybrid-casual projects: from prototype and GDD to release. 
• Remastered successful midcore titles with core-loop, UX and monetization overhauls to improve core metrics. 

OTHER

Conduct ongoing market and competitor analysis to identify monetization, retention and feature trends, applying insights to product decisions and hypothesis generation. 

EDUCATION

Master’s in Systemic Game Design | HSE University (Higher School of Economics) | Moscow

Bachelor of Innovative Project Management | Peter the Great St. Petersburg Polytechnic University | St. Petersburg