Product Marketing Managereng

На данный момент Brand Manager.

Мои компетенции и опыт

I have over 9 years of experience in sales and marketing in FMCG, successfully launching projects and working with both B2B and B2C audiences. I have worked with Zhiguli Barnoe, Beluga, and Aperol brands in CIS countries.

 I also have startup experience (BRO Marketplace) and attracted audiences across various channels.

Currently, I am actively developing in product marketing: I am studying for 5 months in a Yandex Practicum course. I want to apply my expertise in building sales, market analysis, and communications to develop IT products as a Product Marketing Manager. I am highly motivated for a smooth and deliberate career transition, learn quickly, and am ready to take responsibility for the result. For this reason, my salary expectations are slightly below the market average.

Skills:

Conducting research and in-depth interviews

Testing and analyzing demand

Creating CJMs

Writing MVP requirements

Running A/B tests

Knowledge of metrics: LTV, CAC, Retention, CTR, ARPU, ARPPU

Strong budgeting skills