Marketing Manager (Brand Management Focus)

На данный момент Marketing Manager (Brand Management Focus).

Мои компетенции и опыт

Over the past 3–5 years, I have worked in technology and digital projects (B2B/B2C), where I was responsible for full-cycle brand and product marketing. My scope included developing positioning and value propositions, working with product lines, packaging offers for different channels, and aligning marketing with product and business metrics.

Responsibilities:
— development and refinement of brand platforms and key messaging
— market and target audience analysis, customer interviews, SWOT analysis
— participation in shaping product offers and value propositions
— product launches and repositioning initiatives
— management of content, communications, and external contractors
— marketing budget planning and control
— funnel analysis, performance metrics, and reporting

Key achievements & KPIs:
— increased brand awareness and consistency of communications
— improved conversion rates at key stages of the funnel
— strengthened product positioning and differentiation
— successful launches and updates of product directions
— marketing impact not only on promotion, but also on product decisions

Recently, I completed specialized training in brand management, systematized my practical experience, and am ready to apply it in a more product- and category-driven context, including marketplaces and large-scale brands.