Manager Digital Marketing / Team Lead

На данный момент Manager Digital Marketing.

Мои компетенции и опыт

Strategic product and marketing expert with more than 11 years of commercial experience in FMCG, SaaS, E-commerce, FinTech, Fashion, worked with B2B, B2C, B2B2C business models. Proficient in project management, growth marketing, GTM, product development, launch. Strong skills in leading cross-functional teams – both global and local. I aim to consistently drive brand visibility, customer engagement and revenue growth by aligning product, marketing and sales to clarify attribution. Extensive experience in sharpening ideal customer profiles (ICP), segmentation, shortening time-to-value. I build reliable delivery through operating rhythms (OKRs, RACI, capacity planning). My goal is to ensure revenue predictability and growth, as well as efficient budget deployment via quarterly forecasting and portfolio allocation. Goal-oriented strategic thinker, mentor, team leader.