Employer Brand Manager

На данный момент Employer Brand Manager.

Мои компетенции и опыт

ZVUK, нужен доступ к резюме | 02/2024 — CURRENT

Music Streaming Service
Senior Employer Brand Manager

• Employer Brand Strategy: led HR brand repositioning, embedding values across all talent touchpoints — hiring, onboarding, performance reviews, 360 assessments, and team retrospectives.
  80% of employees applied company values in their daily work, value awareness score 8.6/10 (engagement survey).
• ​​Content & Storytelling: Produced content for both internal and external channels — from a leadership podcast and onboarding chatbot to public-facing platforms such as the company’s LinkedIn page and Telegram channels (corporate news and job postings).
• Digital Recognition Platform: Launched a gamified peer-to-peer reward system with custom currency, chatbot, internal store, and analytics dashboard.
  Achieved 83% adoption and developed dashboards to track program performance and engagement trends.
• Talent Attraction Platforms: Contributed to the development of Zvuk’s career site and designed the company’s profile on a major job listing platform. Ensured consistency in tone, value-based positioning, and compelling presentation of culture and opportunities to attract tech talent.
• Community & Engagement: Launched and scaled 9 employee-led communities with regular events and campaigns, increasing cross-team visibility and belonging.

VK / нужен доступ к резюме Group, нужен доступ к резюме | 09/2020 — 02/2024

Leading Digital Ecosystem
HR Project Lead & Employer Brand Specialist

• EVP & Brand Activation: Relaunched employer brand touchpoints — merch store, newsletters, podcast, and content formats, enhancing brand consistency and emotional resonance.n
• Recognition & Reward Systems: Designed flexible corporate recognition framework linked to strategy and behaviors. 91% participation, 4.1/5 satisfaction score.
• Alumni Program: Built a full-cycle alumni platform: exit experience, surveys, long-term CRM-based communication.
• Strategic Recognition Alignment: Designed a scalable internal platform for peer and business nominations aligned with company strategy and desired behaviors.
• Inclusion & Social Impact: Produced impact-driven initiatives including pro bono tech volunteering and contributed to VK Inclusion Conference 2023 — a public event focused on digital accessibility and inclusive practices in tech.

Nestlé Purina, нужен доступ к резюме | 03/2020 — 09/2020

FMCG

Trade Marketing Trainee

• POSM Development & Logistics: Created 30+ promotional designs for national campaigns. Organized distribution of 22,000+ POSM units across 65+ stores.