Chief Marketing Officer

Текущий статус/должность: Chief Marketing Officer.

Мои компетенции и опыт

Over the past few years, I’ve been building and scaling marketing systems for international B2C and B2B2C projects across CIS, CEE, and MENA markets. My experience spans both agency and in-house roles. Key highlights include:

Founded and led a performance-focused digital agency. Built all operations from scratch — team, reporting, strategy. Reached $2M+ in annual revenue within the first year. Managed a team of 10+ (PPC, creative, client service).

Directed multi-channel paid campaigns (Meta, Google, TikTok, YouTube) for a major electronics distributor across 12 countries. Managed $5M+ annual ad spend. Delivered CPA as low as $5 per lead for flagship products.

Drove marketing for a premium consumer brand across 16 markets. Led both offline expansion (20+ branded retail corners) and digital campaigns. Turned a loss-making unit into $100K+ quarterly profit.

Launched a new affiliate marketing product from scratch: naming, positioning, and go-to-market strategy. Coordinated PPC execution, conversion tracking, and retention. Achieved $120K profit in 3 months, 6690 leads, and 785 active clients.

📊 KPIs I worked with: CPA, ROI, LTV, retention rate, acquisition costs, profitability growth.
🛠️ Tools: GA4, GTM, Looker Studio, Yandex Metrica, Excel (pivots, cohort analysis).
📬 Also led email marketing flows, TG content channels, and full-cycle retention funnels.