Product Manager

На данный момент Product Owner.

Мои компетенции и опыт

🎨 LightApps (June нужен доступ к резюме Present)
iOS Utility apps 
– Overseeing three mobile apps, driving revenue maximisation and user retention. 
– Prioritising and conducting A/B testing to improve key product metrics. 
– Planning and launching new features based on user insights, analytics and product strategy. 
– Managing cross-functional teams (design, engineering, testing) to deliver impactful product improvements.

🚀 Wazzup (May нужен доступ к резюме June 2024)
An AdTech SaaS start-up.

– Grew LTV by 50% and Gross Profit by 259% via operational and strategic management.
– Identified, designed and launched new product features resulting in +15% Monthly Retention and +178% MAU.
– Implemented pricing and UI experiments boosting CR to first purchase by 2pp and overall MRR by 437%.
– Improved server utilisation efficiency, resulting in an 11% drop in Devops monthly expense.
– Enhanced the process for testing new features. Achieved NPS 50+ for 6 consecutive months while reducing costs on development by 20%.
– Increased feature speed to market by 15%. Introduced North Star Metric to synchronise cross-functional team efforts.
– Discovered scalable marketing channels and a correct attribution model, driving ROMI to 110%.

🎓 CleverBooks (April нужен доступ к резюме March 2023)
At EdTech startup

– Grew sales by 7% by overseeing product, marketing strategies and conducting in-depth Customer Development.
– Enhanced CR to registration by нужен доступ к резюме through overhaul of CJM, perfecting UX/UI and automated communication funnel.
– Increased NPS from 30 to 45 in 6 months by a series of UX optimisation tasks and backlog prioritisation.

🚬 Japan Tobacco International (January нужен доступ к резюме December 2022)
The biggest FMCG company in Russia by sales value, managed Camel brand

– Boosted YoY sales by 5% through B2B campaigns, strategic product initiatives, innovation and communication.
– Introduced innovative financial modelling, optimising JTI's $5,620 MM portfolio sales.
– Improved UX website in a highly regulated industry. Achieving +162% YoY in visits and +105% YoY in MAU.
– Oversaw cross-functional project teams and collaborating with key stakeholders, including the Marketing Director, R&D, Supply Chain, PMO, Legal, Packaging, and Design, to conceive, research, develop, and deliver new product initiatives.
– Managing project teams, collaborating with cross-functional stakeholders, and leveraging data analysis and market research to enhance key product performance and drive innovation through big data and agile tools.
– Introduced innovative financial modelling, optimising JTI's $5,620 MM portfolio sales in FY 2022.
– Partnered with finance, analytics, engineering, and commercial teams to support product and revenue optimisation.

🥤 PepsiCo (August нужен доступ к резюме December 2021)
An American multinational food, snack and beverage corporation

– Owned 9 products’ full cycle of development. Launched 3 SKU from scratch, achieving 5% sales vs plan.
– Delivered brand strategy across 5 APAC markets and championed customers throughout digital activations. Achieved +32% YoY sales and +7% of incremental sales in eCommerce.
– Pioneered a faster approach to collect feedback on product concepts. Reduced lead time to launch by 1.5 months.
– Collaborated seamlessly with cross-functional leadership teams, including Analytics, Design, Engineering, Legal, Finance, Operations, and Marketing, to ensure the alignment of projects with business goals, leveraging P&L calculations to defend project outcomes with senior managers.