Product Manager

На данный момент Product Owner.

Мои компетенции и опыт

🎨 LightApps (June нужен доступ к резюме Present)
B2C iOS Utility apps 

• Own product lifecycle for 3 mobile apps, focusing on revenue growth, funnel optimisation, and retention improvement.
• Audit user journeys to identify bottlenecks in acquisition and conversion funnels; optimize onboarding, paywalls, and in-app purchase (IAP) flows. Formulate, prioritize, and run structured A/B tests to validate product hypotheses, directly improving user engagement and monetization metrics.
• Designing systems & integrations logic, including APIs, data flows, and configuration management.
• Gathering business needs and translating them into technical requirements & documentation.
• Managing cross-functional team (design, engineering, QA) to deliver impactful product improvements.

🚀 Wazzup (May нужен доступ к резюме June 2024)
B2B AdTech SaaS start-up

• Grew LTV by 50% and Gross Profit by 259% via operational and strategic management.
• Identified, designed and launched new product features resulting in +15% Monthly Retention and +178% MAU.
• Implemented pricing and UI experiments boosting CR to first purchase by 2pp and overall MRR by 437%.
• Improved server utilisation efficiency, resulting in an 11% drop in Devops monthly expense.
• Enhanced the process for testing new features. Achieved NPS 50+ for 6 consecutive months while reducing costs on development by 20%.
• Increased feature speed to market by 15%. Introduced North Star Metric to synchronise cross-functional team efforts.
• Discovered scalable marketing channels and a correct attribution model, driving ROMI to 110%.

🎓 CleverBooks (April нужен доступ к резюме March 2023)
B2B & B2C EdTech startup

• Grew sales by 7% by overseeing product, marketing strategies and conducting in-depth Customer Development.
• Enhanced CR to registration by нужен доступ к резюме through overhaul of CJM, perfecting UX/UI and automated communication funnel.
• Increased NPS from 30 to 45 in 6 months by a series of UX optimisation tasks and backlog prioritisation.

🚬 Japan Tobacco International (January нужен доступ к резюме December 2022)
The biggest FMCG company in Russia by sales value, managed Camel brand

• Boosted YoY sales by 5% through B2B campaigns, strategic product initiatives, innovation and communication.
• Introduced innovative financial modelling, optimising JTI's $5,620 MM portfolio sales.
• Improved UX website in a highly regulated industry. Achieving +162% YoY in visits and +105% YoY in MAU.
• Oversaw cross-functional project teams and collaborating with key stakeholders, including the Marketing Director, R&D, Supply Chain, PMO, Legal, Packaging, and Design, to conceive, research, develop, and deliver new product initiatives.
• Managing project teams, collaborating with cross-functional stakeholders, and leveraging data analysis and market research to enhance key product performance and drive innovation through big data and agile tools.
• Introduced innovative financial modelling, optimising JTI's $5,620 MM portfolio sales in FY 2022.
• Partnered with finance, analytics, engineering, and commercial teams to support product and revenue optimisation.

🥤 PepsiCo (August нужен доступ к резюме December 2021)
An American multinational food, snack and beverage corporation

• Owned 9 products’ full cycle of development. Launched 3 SKU from scratch, achieving 5% sales vs plan.
• Delivered brand strategy across 5 APAC markets and championed customers throughout digital activations. Achieved +32% YoY sales and +7% of incremental sales in eCommerce.
• Pioneered a faster approach to collect feedback on product concepts. Reduced lead time to launch by 1.5 months.
• Collaborated seamlessly with cross-functional leadership teams, including Analytics, Design, Engineering, Legal, Finance, Operations, and Marketing, to ensure the alignment of projects with business goals, leveraging P&L calculations to defend project outcomes with senior managers.