Marketing Team Lead / Head of Marketing / Product Marketing Manager

На данный момент Marketing Team Lead.

Мои компетенции и опыт

Marketing & Product Marketing Lead with 10+ years of experience driving user acquisition and brand growth across telecom, fintech, and complex B2B IT products. Currently leading marketing team at a fintech IT company, overseeing 360° campaigns across Latin America, Asia, CIS, India, and Pakistan. Skilled in building go-to-market strategies, launching integrated campaigns (Meta, DV360, SMM, influence marketing, CRM), and optimizing product promos to improve key commercial metrics. Experienced in hiring, coaching, and developing talent — including running 1:1s, 360 reviews, and career progression plans. Passionate about scaling marketing operations globally, aligning business objectives with local strategies, and delivering measurable business impact.

Fueled by a proactive drive for long-life learning, coupled with an eagerness to rapidly acquire extensive knowledge. Committed to enhancing management skills and embracing evolving industry practices. Recipient of a Specialist degree with honors in Public Relations and a Bachelor's degree in Economics. Native proficiency in Russian complemented by full working proficiency in English.